Category Archives: Yahoo Search

 

5 Reasons to Advertise with Microsoft adCenter

To many PPC advertisers, Microsoft adCenter is considered the ugly step sister of Google AdWords – less attractive, sometimes shunned and often neglected. With Google accounting for an overwhelming 65.02 percent of U.S. searches in May 2012 (Experian Hitwise), it’s … [READ MORE]


Cyber Monday’s Over. Now What?

Short answer=Plenty.  If you are in paid search ecommerce, you are probably still feeling stoked and pretty awesome from your sales reports from Monday. Yes, Black Friday (BF) was fantastic. Saturday and Sunday were pretty darn good too. Cyber Monday … [READ MORE]


Bing Offering Free PPC Advertising Dollars

Now that the holiday shopping season is upon us, and Bing & Yahoo have officially tied the knot, it is high time to switch those holiday PPC advertisements to active! Most of our clients have experienced a nice spike in … [READ MORE]


Yahoo & Bing Advertising Are One

It’s official. Yahoo and Bing, Bing and Yahoo. YaBing! We’ve completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. With this milestone achieved, the transition of your Yahoo! … [READ MORE]


What Advertisers Need to Know About The Yahoo Bing Merger

It’s happening, whether you like it or not. Anyone advertising on Yahoo Sponsored Search should, by now, have decided whether they are going to transition over all their accounts to Microsoft AdCenter, or throw all their apples in the Google … [READ MORE]


Using Your “Gut” in Bid Optimization

A few weeks ago, I was speaking to a colleague about making gut decisions in bid optimization – and realized that I had never discussed this with anyone before.  But… we all do this, right?  She and I can’t be … [READ MORE]


Yahoo opens the Kimono – Take a peek

Congratulations to Yahoo for finally opening the Kimono.  The good news; Yahoo paid search has finally added transparency to their partner network.  The bad news; your probably not going to like what you see. In the “Traffic Quality Reports” section, … [READ MORE]


Google-Yahoo Deal: Straight From the Source

It is impossible to find a search marketer who does not have a strong opinion about the Google-Yahoo agreement. Well, at least if you look in the US and Canada. The problem, however, is that many speculations swirling around are … [READ MORE]


Proposed Microsoft bid to buy Yahoo

What do you folks think about this? I like this quote, potentially taken out of context Microsoft Chief Executive Steve Ballmer said the deal would transform its money-losing Internet division, which it sees as critical to growth, into a profitable … [READ MORE]