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Point Taken – Top 5 Digital Marketing Articles of the Week

To start off the fall season off right, we’re back with this week’s Point Taken blog post. Amongst the football news and pumpkin themed recipes, we’ve found five great digital marketing articles to share with you this week. Our first article offers a reflection of the advertising world and an overview of how the industry has changed over the past […]

5 Reasons to Advertise with Microsoft adCenter

To many PPC advertisers, Microsoft adCenter is considered the ugly step sister of Google AdWords – less attractive, sometimes shunned and often neglected. With Google accounting for an overwhelming 65.02 percent of U.S. searches in May 2012 (Experian Hitwise), it’s no wonder that most companies prefer spending their advertising budget and time with AdWords.

I agree with most […]

Cyber Monday’s Over. Now What?

Short answer=Plenty.  If you are in paid search ecommerce, you are probably still feeling stoked and pretty awesome from your sales reports from Monday. Yes, Black Friday (BF) was fantastic. Saturday and Sunday were pretty darn good too. Congratulations! Nice job.  Good for you.

But there’s still a […]

Bing Offering Free PPC Advertising Dollars

Now that the holiday shopping season is upon us, and Bing & Yahoo have officially tied the knot, it is high time to switch those holiday PPC advertisements to active!

Most of our clients have experienced a nice spike in traffic since the merger (along w/ positive CTR & conversions.) But, if you’re still on the fence about setting up some […]

Yahoo & Bing Advertising Are One

It’s official. Yahoo and Bing, Bing and Yahoo. YaBing!
We’ve completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. With this milestone achieved, the transition of your Yahoo! Search Marketing account to adCenter is also complete. Now you have access to 163 million unique searchers and 33.8% of U.S. […]

What Advertisers Need to Know About The Yahoo Bing Merger

It’s happening, whether you like it or not. Anyone advertising on Yahoo Sponsored Search should, by now, have decided whether they are going to transition over all their accounts to Microsoft AdCenter, or throw all their apples in the Google AdWords bucket. (Yes, there are other, good, options of course, but given the rather large percentage of search traffic on […]

Yahoo opens the Kimono – Take a peek

Congratulations to Yahoo for finally opening the Kimono.  The good news; Yahoo paid search has finally added transparency to their partner network.  The bad news; your probably not going to like what you see.

In the “Traffic Quality Reports” section, you can run an AD Delivery Report which will give statistics by Domain.  Even better, once you run that report and […]

Google-Yahoo Deal: Straight From the Source

It is impossible to find a search marketer who does not have a strong opinion about the Google-Yahoo agreement. Well, at least if you look in the US and Canada. The problem, however, is that many speculations swirling around are not supported by actual facts.

Check out this Yahoo treat for the information hungry: http://help.yahoo.com/l/us/yahoo/ysm/sps/ysmmanage/permlinks/yahoo-openad

In […]

Proposed Microsoft bid to buy Yahoo

What do you folks think about this? I like this quote, potentially taken out of context :-)

Microsoft Chief Executive Steve Ballmer said the deal would transform its money-losing Internet division, which it sees as critical to growth, into a profitable pillar of its business.

“We have been losing money. Our plan here would be to not lose money in the future,” […]