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	<title>Search Engine Marketing &#124; Point It &#187; Yahoo Search</title>
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	<description>Point It simplifies search engine marketing with smart strategy, intelligent execution, and thoughtful communication. We stay on top of search tactics so you don’t have to.</description>
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		<title>Cyber Monday&#8217;s Over. Now What?</title>
		<link>http://www.pointit.com/cyber-mondays-over-now-what/</link>
		<comments>http://www.pointit.com/cyber-mondays-over-now-what/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 17:44:39 +0000</pubDate>
		<dc:creator>Lisa Sanner</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Yahoo Search]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=1945</guid>
		<description><![CDATA[Short answer=Plenty.  If you are in paid search ecommerce, you are probably still feeling stoked and pretty awesome from your sales reports from Monday. Yes, Black Friday (BF) was fantastic. Saturday and Sunday were pretty darn good too. Cyber Monday &#8230; <small>[<a href="http://www.pointit.com/cyber-mondays-over-now-what/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Bing Offering Free PPC Advertising Dollars</title>
		<link>http://www.pointit.com/free-ppc-advertising-microsoft-bing/</link>
		<comments>http://www.pointit.com/free-ppc-advertising-microsoft-bing/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 21:35:16 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Yahoo Search]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=288</guid>
		<description><![CDATA[Now that the holiday shopping season is upon us, and Bing &#38; Yahoo have officially tied the knot, it is high time to switch those holiday PPC advertisements to active! Most of our clients have experienced a nice spike in &#8230; <small>[<a href="http://www.pointit.com/free-ppc-advertising-microsoft-bing/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo &amp; Bing Advertising Are One</title>
		<link>http://www.pointit.com/yahoo-bing-advertising-bing-or-yahoo/</link>
		<comments>http://www.pointit.com/yahoo-bing-advertising-bing-or-yahoo/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 18:39:57 +0000</pubDate>
		<dc:creator>Ian Mackie</dc:creator>
				<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Yahoo Search]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[bing advertising]]></category>
		<category><![CDATA[paid search advertising]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[yahoo advertising]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=280</guid>
		<description><![CDATA[It&#8217;s official. Yahoo and Bing, Bing and Yahoo. YaBing! We&#8217;ve completed the process of moving search ad serving for Yahoo! to the Microsoft Advertising adCenter platform in the U.S. and Canada. With this milestone achieved, the transition of your Yahoo! &#8230; <small>[<a href="http://www.pointit.com/yahoo-bing-advertising-bing-or-yahoo/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Advertisers Need to Know About The Yahoo Bing Merger</title>
		<link>http://www.pointit.com/what-advertisers-need-to-know-about-the-yahoo-bing-merger/</link>
		<comments>http://www.pointit.com/what-advertisers-need-to-know-about-the-yahoo-bing-merger/#comments</comments>
		<pubDate>Thu, 21 Oct 2010 23:48:15 +0000</pubDate>
		<dc:creator>Ian Mackie</dc:creator>
				<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Yahoo Search]]></category>
		<category><![CDATA[microsoft adcenter]]></category>
		<category><![CDATA[microsoft yahoo merger]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[paid search marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[yahoo sponsored search]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=254</guid>
		<description><![CDATA[It&#8217;s happening, whether you like it or not. Anyone advertising on Yahoo Sponsored Search should, by now, have decided whether they are going to transition over all their accounts to Microsoft AdCenter, or throw all their apples in the Google &#8230; <small>[<a href="http://www.pointit.com/what-advertisers-need-to-know-about-the-yahoo-bing-merger/">READ MORE</a>]</small>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Using Your &#8220;Gut&#8221; in Bid Optimization</title>
		<link>http://www.pointit.com/gut-bid-optimization/</link>
		<comments>http://www.pointit.com/gut-bid-optimization/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 16:56:07 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Yahoo Search]]></category>
		<category><![CDATA[bid optimization]]></category>
		<category><![CDATA[gut bid optimization]]></category>
		<category><![CDATA[gut optimizations]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=209</guid>
		<description><![CDATA[A few weeks ago, I was speaking to a colleague about making gut decisions in bid optimization &#8211; and realized that I had never discussed this with anyone before.  But&#8230; we all do this, right?  She and I can&#8217;t be &#8230; <small>[<a href="http://www.pointit.com/gut-bid-optimization/">READ MORE</a>]</small>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yahoo opens the Kimono &#8211; Take a peek</title>
		<link>http://www.pointit.com/yahoo-opens-kimono/</link>
		<comments>http://www.pointit.com/yahoo-opens-kimono/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 23:04:05 +0000</pubDate>
		<dc:creator>Jon Lisbin</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Yahoo Search]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[click fraud]]></category>
		<category><![CDATA[ppc optimization]]></category>
		<category><![CDATA[yahoo exclusion tool]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=182</guid>
		<description><![CDATA[Congratulations to Yahoo for finally opening the Kimono.  The good news; Yahoo paid search has finally added transparency to their partner network.  The bad news; your probably not going to like what you see. In the &#8220;Traffic Quality Reports&#8221; section, &#8230; <small>[<a href="http://www.pointit.com/yahoo-opens-kimono/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google-Yahoo Deal: Straight From the Source</title>
		<link>http://www.pointit.com/google-yahoo-deal/</link>
		<comments>http://www.pointit.com/google-yahoo-deal/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 20:31:49 +0000</pubDate>
		<dc:creator>Midnight Rider</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Industry Updates]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Yahoo Search]]></category>
		<category><![CDATA[google deal]]></category>
		<category><![CDATA[google yahoo]]></category>
		<category><![CDATA[google yahoo agreement]]></category>
		<category><![CDATA[google yahoo deal]]></category>
		<category><![CDATA[google yahoo partnership]]></category>
		<category><![CDATA[google yahoo search]]></category>
		<category><![CDATA[yahoo deal]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=110</guid>
		<description><![CDATA[It is impossible to find a search marketer who does not have a strong opinion about the Google-Yahoo agreement. Well, at least if you look in the US and Canada. The problem, however, is that many speculations swirling around are &#8230; <small>[<a href="http://www.pointit.com/google-yahoo-deal/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proposed Microsoft bid to buy Yahoo</title>
		<link>http://www.pointit.com/proposed-microsoft-bid-to-buy-yahoo/</link>
		<comments>http://www.pointit.com/proposed-microsoft-bid-to-buy-yahoo/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 22:29:34 +0000</pubDate>
		<dc:creator>Jon Lisbin</dc:creator>
				<category><![CDATA[Industry Updates]]></category>
		<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[Yahoo Search]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=35</guid>
		<description><![CDATA[What do you folks think about this? I like this quote, potentially taken out of context Microsoft Chief Executive Steve Ballmer said the deal would transform its money-losing Internet division, which it sees as critical to growth, into a profitable &#8230; <small>[<a href="http://www.pointit.com/proposed-microsoft-bid-to-buy-yahoo/">READ MORE</a>]</small>]]></description>
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		<slash:comments>5</slash:comments>
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