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	<title>Comments for Search Engine Marketing | Point It</title>
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	<link>http://www.pointit.com</link>
	<description>Point It simplifies search engine marketing with smart strategy, intelligent execution, and thoughtful communication. We stay on top of search tactics so you don’t have to.</description>
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		<title>Comment on Rolling Back Prices on Google Stock by Lisa Sanner</title>
		<link>http://www.pointit.com/rolling-back-prices-on-google-stock/#comment-4250</link>
		<dc:creator>Lisa Sanner</dc:creator>
		<pubDate>Thu, 26 Jan 2012 17:54:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.pointit.com/?p=2210#comment-4250</guid>
		<description>Couldn&#039;t agree more!  Nice overview and analysis Dustin.</description>
		<content:encoded><![CDATA[<p>Couldn&#8217;t agree more!  Nice overview and analysis Dustin.</p>
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	<item>
		<title>Comment on Google Remarketing… Are You Using It? You Should Be. by Jenn</title>
		<link>http://www.pointit.com/google-remarketing%e2%80%a6-are-you-using-it-you-should-be/#comment-4237</link>
		<dc:creator>Jenn</dc:creator>
		<pubDate>Wed, 11 Jan 2012 21:24:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.pointit.com/?p=2137#comment-4237</guid>
		<description>Hi Steve,

I don&#039;t know of a workaround but if the addition of some Google code is the only thing causing the page not to validate, our understanding is that minor code validation errors like that are common and usually harmless. Let us know if you do find a fix!

Jenn</description>
		<content:encoded><![CDATA[<p>Hi Steve,</p>
<p>I don&#8217;t know of a workaround but if the addition of some Google code is the only thing causing the page not to validate, our understanding is that minor code validation errors like that are common and usually harmless. Let us know if you do find a fix!</p>
<p>Jenn</p>
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		<title>Comment on What Google and Costco Could Learn from Whole Foods by Jason</title>
		<link>http://www.pointit.com/what-google-and-costco-could-learn-from-whole-foods/#comment-4235</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Wed, 11 Jan 2012 17:46:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.pointit.com/?p=2165#comment-4235</guid>
		<description>Frank,

Thank you for sharing your opinion. I am a current Costco employee and while I can understand where you are coming from (it&#039;s a complaint I hear and deal with a lot), I think that it&#039;s necessary that the other side of the coin is revealed as well. While I commend whole foods on their customer service, their prices are pretty high and their stores aren&#039;t as busy which allows them to have the customer service that they do. Make no mistake, Costco does care about customer service and I can&#039;t tell you how many times a day that I hear from a manager, &quot;It&#039;s all about customer service.&quot; I would guess however that we are dealing with a significantly higher number of traffic along with razor thin margins on our product which allows people to save money but doesn&#039;t quite allow us the ability to have a large number of staff on the floor. My recommendation to you is if you are having trouble finding a few things, ask about them when you get to the register. I often run out to grab items for members when they come up front having not been able to find them (and I do mean run because after all, it&#039;s good customer service). We are happy to help you in any way possible, just have us run out to the floor to grab it for you when you get up front rather than wandering around trying to find it. I hope that this will be helpful to you and all who read your blog. In the end, if immediate customer service is the most important for you and you&#039;re willing to pay more for it, head to Whole Foods. If saving money is the most important for you and you&#039;re willing to wait for help, go to Costco. Thanks for your time.</description>
		<content:encoded><![CDATA[<p>Frank,</p>
<p>Thank you for sharing your opinion. I am a current Costco employee and while I can understand where you are coming from (it&#8217;s a complaint I hear and deal with a lot), I think that it&#8217;s necessary that the other side of the coin is revealed as well. While I commend whole foods on their customer service, their prices are pretty high and their stores aren&#8217;t as busy which allows them to have the customer service that they do. Make no mistake, Costco does care about customer service and I can&#8217;t tell you how many times a day that I hear from a manager, &#8220;It&#8217;s all about customer service.&#8221; I would guess however that we are dealing with a significantly higher number of traffic along with razor thin margins on our product which allows people to save money but doesn&#8217;t quite allow us the ability to have a large number of staff on the floor. My recommendation to you is if you are having trouble finding a few things, ask about them when you get to the register. I often run out to grab items for members when they come up front having not been able to find them (and I do mean run because after all, it&#8217;s good customer service). We are happy to help you in any way possible, just have us run out to the floor to grab it for you when you get up front rather than wandering around trying to find it. I hope that this will be helpful to you and all who read your blog. In the end, if immediate customer service is the most important for you and you&#8217;re willing to pay more for it, head to Whole Foods. If saving money is the most important for you and you&#8217;re willing to wait for help, go to Costco. Thanks for your time.</p>
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	<item>
		<title>Comment on Google Remarketing… Are You Using It? You Should Be. by steve</title>
		<link>http://www.pointit.com/google-remarketing%e2%80%a6-are-you-using-it-you-should-be/#comment-4233</link>
		<dc:creator>steve</dc:creator>
		<pubDate>Tue, 10 Jan 2012 16:47:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.pointit.com/?p=2137#comment-4233</guid>
		<description>Hi

when I add the remarketing code to my clients website - built in Joomla 1.5 - the page will no longer validate (w3c)

I&#039;ve tried a number of different ways to add the code - no joy!

anyone found a workaround for this?</description>
		<content:encoded><![CDATA[<p>Hi</p>
<p>when I add the remarketing code to my clients website &#8211; built in Joomla 1.5 &#8211; the page will no longer validate (w3c)</p>
<p>I&#8217;ve tried a number of different ways to add the code &#8211; no joy!</p>
<p>anyone found a workaround for this?</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Google Remarketing… Are You Using It? You Should Be. by Jenn</title>
		<link>http://www.pointit.com/google-remarketing%e2%80%a6-are-you-using-it-you-should-be/#comment-4216</link>
		<dc:creator>Jenn</dc:creator>
		<pubDate>Wed, 04 Jan 2012 20:44:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.pointit.com/?p=2137#comment-4216</guid>
		<description>Hi Malcolm, great questions! 

If a user has submitted a contact form on your site and you have a tag on the page that loads just after their information is submitted, you can create a custom list to eliminate any re-marketing to users who have already submitted a contact form.

I don&#039;t know of a way to eliminate users that have contacted you via other means (phone, email, etc.).

As for how many ads they see, you can test using the &#039;frequency capping&#039; setting in the advanced campaign settings in Adwords. This will limit the number of times a unique users sees your ad within a day, week, or month.</description>
		<content:encoded><![CDATA[<p>Hi Malcolm, great questions! </p>
<p>If a user has submitted a contact form on your site and you have a tag on the page that loads just after their information is submitted, you can create a custom list to eliminate any re-marketing to users who have already submitted a contact form.</p>
<p>I don&#8217;t know of a way to eliminate users that have contacted you via other means (phone, email, etc.).</p>
<p>As for how many ads they see, you can test using the &#8216;frequency capping&#8217; setting in the advanced campaign settings in Adwords. This will limit the number of times a unique users sees your ad within a day, week, or month.</p>
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	<item>
		<title>Comment on Google Remarketing… Are You Using It? You Should Be. by Malcolm Ruthven</title>
		<link>http://www.pointit.com/google-remarketing%e2%80%a6-are-you-using-it-you-should-be/#comment-4215</link>
		<dc:creator>Malcolm Ruthven</dc:creator>
		<pubDate>Tue, 03 Jan 2012 19:24:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.pointit.com/?p=2137#comment-4215</guid>
		<description>Is it possible to not target visitors who have used the &quot;contact&quot; form on the site? Also those who have already contacted me some other way? Also to stop targeting someone after a certain number or ads? As you can see, I&#039;m concerned about annoying potential (or existing) clients.</description>
		<content:encoded><![CDATA[<p>Is it possible to not target visitors who have used the &#8220;contact&#8221; form on the site? Also those who have already contacted me some other way? Also to stop targeting someone after a certain number or ads? As you can see, I&#8217;m concerned about annoying potential (or existing) clients.</p>
]]></content:encoded>
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	<item>
		<title>Comment on Metadata and Search Engines: Why Bother? by webpositer</title>
		<link>http://www.pointit.com/metadata-and-search-engines-why-bother/#comment-4205</link>
		<dc:creator>webpositer</dc:creator>
		<pubDate>Wed, 28 Dec 2011 09:42:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.pointit.com/blog/?p=147#comment-4205</guid>
		<description>It is actually a great and helpful piece of information. I&#039;m satisfied that you shared this useful information with us. Please keep us informed like this. Thank you for sharing.</description>
		<content:encoded><![CDATA[<p>It is actually a great and helpful piece of information. I&#8217;m satisfied that you shared this useful information with us. Please keep us informed like this. Thank you for sharing.</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on How to track button clicks with Google Analytics by Shaun</title>
		<link>http://www.pointit.com/how-to-track-button-clicks-with-google-analytics/#comment-4136</link>
		<dc:creator>Shaun</dc:creator>
		<pubDate>Wed, 14 Dec 2011 18:19:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.pointit.com/blog/?p=203#comment-4136</guid>
		<description>Is there any way to track button submissions without using Google Analytics?</description>
		<content:encoded><![CDATA[<p>Is there any way to track button submissions without using Google Analytics?</p>
]]></content:encoded>
	</item>
	<item>
		<title>Comment on Understanding the Difference in How AdWords &amp; adCenter See Their Keyword Match Types. by Serge Bondar</title>
		<link>http://www.pointit.com/understanding_the_difference_in_how_adwords_and_adcenter_see_their_keyword_match_types/#comment-4128</link>
		<dc:creator>Serge Bondar</dc:creator>
		<pubDate>Tue, 13 Dec 2011 01:14:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.pointit.com/?p=2076#comment-4128</guid>
		<description>Exactly, you may still get some traffic with a minimum bid (depending on the keyword competition), but this should minimize the spend/impression volume.</description>
		<content:encoded><![CDATA[<p>Exactly, you may still get some traffic with a minimum bid (depending on the keyword competition), but this should minimize the spend/impression volume.</p>
]]></content:encoded>
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	<item>
		<title>Comment on Understanding the Difference in How AdWords &amp; adCenter See Their Keyword Match Types. by Lisa Sanner</title>
		<link>http://www.pointit.com/understanding_the_difference_in_how_adwords_and_adcenter_see_their_keyword_match_types/#comment-4127</link>
		<dc:creator>Lisa Sanner</dc:creator>
		<pubDate>Tue, 13 Dec 2011 01:08:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.pointit.com/?p=2076#comment-4127</guid>
		<description>Interesting. Thanks for spelling it out with a visual Serge. So I guess the workaround here is that if you want to &quot;pause&quot; one match type on adCenter but not the others, bid 5 cents.</description>
		<content:encoded><![CDATA[<p>Interesting. Thanks for spelling it out with a visual Serge. So I guess the workaround here is that if you want to &#8220;pause&#8221; one match type on adCenter but not the others, bid 5 cents.</p>
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