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	<title>Search Engine Marketing &#124; Point It</title>
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	<link>http://www.pointit.com</link>
	<description>Point It simplifies search engine marketing with smart strategy, intelligent execution, and thoughtful communication. We stay on top of search tactics so you don’t have to.</description>
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		<title>The $1.1 Billion Dollar Deal for Tumblr</title>
		<link>http://www.pointit.com/the-1-1-billion-dollar-deal-for-tumblr/</link>
		<comments>http://www.pointit.com/the-1-1-billion-dollar-deal-for-tumblr/#comments</comments>
		<pubDate>Thu, 23 May 2013 16:57:06 +0000</pubDate>
		<dc:creator>Dustin</dc:creator>
				<category><![CDATA[Paid Search]]></category>

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		<description><![CDATA[Yahoo! is buying companies like it&#8217;s 1999 &#8211; though I&#8217;m not sure that&#8217;s a good thing. The $1.1 billion dollar acquisition of Tumblr by Yahoo! is just another instance in a string of established internet companies buying hot start ups. &#8230; <small>[<a href="http://www.pointit.com/the-1-1-billion-dollar-deal-for-tumblr/">READ MORE</a>]</small>]]></description>
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		<title>Enhanced Campaigns Webinar</title>
		<link>http://www.pointit.com/resources/webinars-whitepapers/enhanced-campaigns-webinar/</link>
		<comments>http://www.pointit.com/resources/webinars-whitepapers/enhanced-campaigns-webinar/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 22:32:38 +0000</pubDate>
		<dc:creator>Sam McRoberts</dc:creator>
		
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		<description><![CDATA[Enhanced Campaigns &#8211; A Post-Apocalyptic Survival Guide Enhanced campaigns are the biggest change to hit AdWords since its inception, but are you confident your switch will be a positive one? Don’t be burdened by a bevy of bid-multiplier options – &#8230; <small>[<a href="http://www.pointit.com/resources/webinars-whitepapers/enhanced-campaigns-webinar/">READ MORE</a>]</small>]]></description>
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		<title>Everything You Need to Know About Content Marketing</title>
		<link>http://www.pointit.com/resources/webinars-whitepapers/everything-you-need-to-know-about-content-marketing/</link>
		<comments>http://www.pointit.com/resources/webinars-whitepapers/everything-you-need-to-know-about-content-marketing/#comments</comments>
		<pubDate>Wed, 27 Mar 2013 20:26:22 +0000</pubDate>
		<dc:creator>Sam McRoberts</dc:creator>
		
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		<description><![CDATA[Everything You Need to Know About Content Marketing From infographics and interactive landing pages to data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant &#8230; <small>[<a href="http://www.pointit.com/resources/webinars-whitepapers/everything-you-need-to-know-about-content-marketing/">READ MORE</a>]</small>]]></description>
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		<title>Rhapsody Paid Search Case Study</title>
		<link>http://www.pointit.com/results/case-studies/rhapsody-paid-search-case-study/</link>
		<comments>http://www.pointit.com/results/case-studies/rhapsody-paid-search-case-study/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 19:00:58 +0000</pubDate>
		<dc:creator>Sam McRoberts</dc:creator>
		
		<guid isPermaLink="false">http://www.pointit.com/?page_id=3672</guid>
		<description><![CDATA[Business Challenge: Rhapsody is one of the most recognized names in the music download industry. The company has more than 5 million titles, offers excellent search capabilities and quick &#38; convenient downloads. The market for online music services is extremely &#8230; <small>[<a href="http://www.pointit.com/results/case-studies/rhapsody-paid-search-case-study/">READ MORE</a>]</small>]]></description>
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		<title>Top 10 SMX West 2013 Take Aways</title>
		<link>http://www.pointit.com/top-10-smx-west-2013-take-aways/</link>
		<comments>http://www.pointit.com/top-10-smx-west-2013-take-aways/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 17:29:39 +0000</pubDate>
		<dc:creator>Maddie Cary</dc:creator>
				<category><![CDATA[Industry Updates]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Conferences]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=3625</guid>
		<description><![CDATA[On March 11th, Kim Thomas and Maddie Cary (wonderfully pictured here with some conference food) set out on an adventure—spending three straight days watching enthusiastic, savvy, passionate industry leaders present at San Jose’s SMX West 2013. Session after session was &#8230; <small>[<a href="http://www.pointit.com/top-10-smx-west-2013-take-aways/">READ MORE</a>]</small>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketing Automation 101</title>
		<link>http://www.pointit.com/resources/webinars-whitepapers/marketing-automation-101/</link>
		<comments>http://www.pointit.com/resources/webinars-whitepapers/marketing-automation-101/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 17:55:51 +0000</pubDate>
		<dc:creator>Sam McRoberts</dc:creator>
		
		<guid isPermaLink="false">http://www.pointit.com/?page_id=3616</guid>
		<description><![CDATA[Marketing Automation 101 As marketers, we spend valuable time and resources generating leads for sales. But many of those leads don’t qualify for a variety of reasons. So how do we transform the unqualified leads of today into the sales &#8230; <small>[<a href="http://www.pointit.com/resources/webinars-whitepapers/marketing-automation-101/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Great Quotes that Embody Great Client Management</title>
		<link>http://www.pointit.com/5-great-quotes-that-embody-great-client-management/</link>
		<comments>http://www.pointit.com/5-great-quotes-that-embody-great-client-management/#comments</comments>
		<pubDate>Thu, 28 Feb 2013 17:04:14 +0000</pubDate>
		<dc:creator>Tyler Tanigawa</dc:creator>
				<category><![CDATA[Industry Updates]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=3595</guid>
		<description><![CDATA[At Point It, we pride ourselves on our client management skills.  We feel like our client managers are some of the best in the industry because we always do what it takes to satisfy our clients needs- no matter the &#8230; <small>[<a href="http://www.pointit.com/5-great-quotes-that-embody-great-client-management/">READ MORE</a>]</small>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Marketing Automation</title>
		<link>http://www.pointit.com/marketing-automation/</link>
		<comments>http://www.pointit.com/marketing-automation/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 05:52:52 +0000</pubDate>
		<dc:creator>Midnight Rider</dc:creator>
		
		<guid isPermaLink="false">http://www.pointit.com/?page_id=3586</guid>
		<description><![CDATA[What is it? In its simplest form, marketing automation is a technology platform through which you can automate communications with your customers and prospects. Left to do just that—automate—you risk your leads becoming tired. True marketing automation needs both lead &#8230; <small>[<a href="http://www.pointit.com/marketing-automation/">READ MORE</a>]</small>]]></description>
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		<title>3 Quick Ways to Get More Quality Impressions</title>
		<link>http://www.pointit.com/3-quick-ways-to-increase-campaign-impressions/</link>
		<comments>http://www.pointit.com/3-quick-ways-to-increase-campaign-impressions/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 18:44:05 +0000</pubDate>
		<dc:creator>Kevin Cheung</dc:creator>
				<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=3580</guid>
		<description><![CDATA[Clients will frequently ask me if there are any quick and effective ways to increase paid search traffic without having to increase keyword or ad group bids. Here are some ideas I will usually offer that I find work well &#8230; <small>[<a href="http://www.pointit.com/3-quick-ways-to-increase-campaign-impressions/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Get the Most Out of Your Existing Traffic with CRO</title>
		<link>http://www.pointit.com/get-the-most-out-of-your-existing-traffic-with-cro/</link>
		<comments>http://www.pointit.com/get-the-most-out-of-your-existing-traffic-with-cro/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 23:35:15 +0000</pubDate>
		<dc:creator>Sam McRoberts</dc:creator>
				<category><![CDATA[Conversion Rate Optimization]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=3571</guid>
		<description><![CDATA[As an SEO by trade, I regularly hear website owners say things like &#8220;I want to rank better for these keywords&#8221;, or &#8220;I want to get more organic traffic to my site&#8221;. While those are both great things to look &#8230; <small>[<a href="http://www.pointit.com/get-the-most-out-of-your-existing-traffic-with-cro/">READ MORE</a>]</small>]]></description>
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