Business Challenge

No search marketing presence. Goal to increase sales and secure market share from online competitors.

Search Marketing Challenge

Saturated market with stiff competition. Limited budget and aggressive goals.

Solution

Launched PPC programs on Google, Yahoo and MSN. Performed exhaustive keyword research and created focused, product-driven architecture with focused, effective ad copy.

Results

From month one to month six, sales value increased 1120% and Internet sales went up 468%. Achieved over six times return on ad spend (ROAS) over the life of the program.