Business Challenge

Founded in 1980, NoteWorld Servicing Center is the largest third-party servicer of seller-financed notes in the nation, currently servicing over 125,000 customers nationwide. NoteWorld is also one of the largest nationwide note (mortgage) buyers.

Search Marketing Challenge

NoteWorld was managing their own PPC programs in-house for their site and their sister company South Plains Mortgage. They were finding that they were not able to achieve their volume and CPA goals.

Solution

Apply best practices to both accounts.

Results

The client quickly saw the value in using a specialist. The results were immediate and with optimization continued to perform better each week.