LabelMaster - From month one to month six, sales value increased 1120% and Internet sales went up 468%. Achieved over six times return on ad spend (ROAS) over the life of the program.

LabelMaster is a company that specialized in the development of products that help industry comply with regulations governing the safe handling and transport of hazardous materials. LabelMaster had been a very traditional company in the past regarding marketing strategies and spent a majority of its marketing dollars on print and mailing. They realized a need to get more involved in online advertising. After partnering with Point It from month one to month six LabelMaster saw incredible results. LabelMaster’s sales value increased by over 10X and the Internet sales increased over 400%. Because of these results LabelMaster has changed their marketing focus to be almost exclusively online. They have been able to reduce marketing and operations costs and have achieved more than a 6X return on their current ad spend.

StyleEase - went from a 1.3% to a 4.8% conversion rate over a 6 month span a 370% increase

StyleEase, a leading provider of software to the education community. Point It understood the cyclical nature of StyleEase business and applied that knowledge to create incredible results. By gathering requirements and understanding Stylease business and industry Point It applied key landing page optimization and AB Ad Copy Testing that increased StyleEase conversion rate from 1.3% to 4.8% over a 6 months span. This was an increase of 370% during their peak season.

Concur - over a 4 month span dropped CPA 70% while lead volume doubled

Concur is a leader in corporate expense management. Concur came to Point It looking for a partner that had true expertise in search as well as achieve key metrics that were mandated by management. The highest priority on Concur’s list was reducing Cost Per Acquisition (CPA). Within 4 months of partnering with Point It Concur dropped CPA by 70% while doubling their lead volume. This was a result of Point It restructuring Concur’s account architecture to mirror their market segments. Ad copy was tailored to the audience and landing pages focused on needs relevant to Concur’s prospective clients.

Healia - Went from 17.1K-53.2K over 3 months a 321% increase

Healia is the premier consumer health search engine for finding high quality and personalized health information on the Web. Healia serves as a gateway for health information resources. Healia identified that they needed to create more traffic for the website to prove to their parent company that people were viewing and engaged in their website. They planned on achieving this by showing a strong growth pattern. There was also a secondary need to sell more advertising by driving more traffic to the site. When Point It started with Healia they had 95,000 clicks that month. Through a combination of bid optimization and keyword expansion Point It provided a 84% increase in clicks bringing Healia’s total clicks to 175,000 per month with the same PPC budget over the span of 6 months.

PopCap Games - 130% increase over 4 months

PopCap Games is a leading creator and publisher of Casual Games. When PopCap came to Point It they had already been running a paid search program but were not seeing the results that they desired. They needed to drive more qualified traffic so that they could increase the number of demo’s that they were receiving. PopCap’s key metric was Click Through Rate (CTR). Within 4 months of Point It managing their PPC campaigns PopCap saw a 130% increase in CTR. This increased the number of demos that they were receiving and was a key driver in PopCap’s increased revenue.

Onvia - over 6 months had a 1000% revenue generation from PPC

Onvia is a company that provides solutions that help discover, qualify, and convert opportunities into revenue in the business to government sector. When Point It first began it's PPC engagement with Onvia there was an understanding that SEM advertising delivered high quality leads but Onvia had an inability to convert this understanding into revenue. Point It developed a comprehensive ad copy strategy and landing page testing and optimization effort to improve conversions. During this process the account was re-architected to mirror Onvia's key business verticals. Onvia over the first six months of the engagement had a 1000% increase in revenue generated from PPC Advertising.

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