SEO / Search Engine Optimization

Let’s be honest: Although first-class management of the search elements of your website is time-consuming, attaining better rankings for your target keywords will drive additional traffic to your site and added revenue to your business.

But you must pay attention to the dynamics inherent in the search process. For example, did you know that:

  • Organic (non-paid) search results receive more than 80% of the clicks for any given search?
  • More than 60% of searchers click on one of the top three listings?
  • Some 36% of searchers believe the websites at the top of the page are the top brands in the field?
  • If users don’t find what they want on the first three pages of results, 88% change engines or change search terms?

These dynamics (from research firm Jupiter Research) illustrate how critical it is for marketers to invest in SEO that will maximize the results, the traffic and the business returns.

Remember: Paid search and natural search (SEO) are completely separate disciplines, but there is merit in having both efforts working together towards the common goal of increased revenue and improved ROI for the company’s marketing dollars.

Making your site ‘search engine friendly’

As a marketing strategy for increasing a site’s relevance, SEO calculates how search algorithms operate and what people are searching for. SEO efforts may involve a site’s coding, presentation, and structure, as well as troubleshooting problems that could prevent search engine indexing programs from fully spidering a site.

Top 10 SEO Myths Whitepaper
Other initiatives may include:

  • Adding unique content to a site
  • Ensuring that content is easily indexed by search engine robots
  • Making the site more visually appealing to users
Whether or not the correct SEO tactics have been incorporated into your website’s development and design, we will improve the site to make it search engine friendly. Here’s how it works.

Examination. First, our SEO experts first examine your site’s construction, navigation and file structure to identify potential impediments to proper indexing.

Evaluation. Next, we construct a comprehensive plan for improving your site for search engines to find, recognize, appreciate and report. We identify problems that can have hurt your rankings, such as duplicate content, or problems that might impact relevance and quality ranking by the search engines

Most importantly, we craft solutions to fix those problems.

Alteration. We then alter the page design and keyword usage across a variety of on-page elements, taking into consideration a number of constantly evolving SEO parameters. That’s essential, because as SEO dynamics change, we stay current through active participation in industry forums and blogs, by communicating with search engine representatives and by testing of possible rank-related elements.

Copywriting and testing. We modify website copywriting to focus on relevance to actual current searches. We will not compromise and use unethical tactics, such as spamdexing, link farms or keyword stuffing. In the long run, such “search trickery” hurts – not helps – the client.

We supply our Code of Ethics to every client because we believe integrity matters most.

Link development. Finally, to improve your search results, we take the time to study hidden factors that are not always apparent. We work to optimize internal linking and to build external link campaigns which can improve the overall trust, authority and ranking of your site.

With organizations that could benefit from viral marketing, we perform Social Media Marketing (SMM), which helps generate publicity via social media, online communities and community websites. SMO tactics include:

  • Adding RSS feeds
  • Adding Social Sharing buttons
  • Promoting blogging
  • Incorporating community functionality, such as Instagram photo sharing or YouTube videos created by you or us

We can also coordinate with your public relations staff or agency to ensure that news releases are optimized for pick-up and placement on influential online publications and search engines.

For more than five years, Point It has driven SEO success for wide variety of clients across e-commerce companies, retail websites, digital agencies and software and service providers.

To learn more about how we can help you implement proven SEO solutions, contact us today.

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