After identifying and analyzing the most effective keywords, designing a strategically crafted landing page is the next crucial step to successful paid search campaigns. In fact, few other marketing tools are as affected by design as these modern-day direct mail pieces. Everything from the size of your headlines, to the color of your call-to-action buttons, to the placement of your opt-in box will affect how well your landing pages convert. Part design, part messaging, all strategy… on point.
The Web is cluttered. How you cut through that clutter to drive a successful PPC campaign is with design. Not just any design, but streamlined, eye-catching imagery for your display ads that perfectly showcases a message that speaks directly to your audience. A look-and-feel that represents your brand and gives a glimpse of what someone will experience after they click. Display design that’s on point for maximum conversion.