Competitive Search Intelligence

Competitive search data reveals what your competitors are spending on search marketing. This is valuable to internet marketers because it provides third-party data about their own website and their competitors' search engine activity, as well.

This data, which is obtained from various sources, includes:

• Rankings of all websites in both paid and natural search results
• Lists of competitors' keywords
• Historical ad archives
• Benchmarking of comparative companies
• Contribution of search activity to brand awareness
• Metrics related to historical competition, or seasonality

Competitive research design

Some companies want to review competitors’ search marketing activity to discover keyword search term opportunities. Others want to figure out the success rate of competitive ads. Still others want to identify competitive keyword overlap and share of search relative to overall traffic.

At Point It, we use the most effective, accurate third-party software solutions to evaluate search activity. We work with you to determine which programs will provide you with competitive search marketing information in areas that will improve your business results most effectively.

For more than five years, Point It! has driven success for wide variety of clients across e-commerce, retail web sites, digital agencies, B2B software providers and B2C service providers.