More and more companies are using the consumer information available through social networking services as a powerful marketing resource. You no longer have to throw a wide net hoping to catch the few customers who are actively looking for you – with Facebook PPC, you can target the exact demographic you want, getting your brand and message to those who will potentially turn into customers.
Easy Setup, Powerful Results
Facebook PPC lets you choose attributes of Facebook users and target them directly. You can find people already interested in what you offer, engaging them before they’ve even started searching for you.
You can leverage existing customers, or fans, and turn them into spokesman for your company. For example, Facebook’s “sponsored stories” ad unit can be a great way to drive new fans as it truly turns advertising into a social experience: if I liked this page, there’s a good chance my friends (and their friends) will as well. What kind of impact can this have on the number of fans following your business?
Sample Client report:
Now, combine this with a promotion or contest, which we can help with, and you can exponentially increase engagement. This can put you one step ahead of traditional PPC that only finds customers once they’ve begun a search.
Facebook PPC helps you market to your audience based on criteria including:
- Demographics
- Interests
- Location
- Facebook connections (groups, friends, events, etc.)
- And a lot more
Facebook PPC is a vital component of your marketing campaign, (especially when combined with an active Facebook page)and Point It can incorporate it into a strategy that puts your message in front of people who want to see it.
