Social Media Marketing integrates exceptionally well with Search Engine Marketing and a combined approach can be much more powerful than either of these disciplines in isolation. A high profile on the likes of Twitter and Facebook, LinkedIn, YouTube and a host of other networking sites virtually guarantees a platform for your views and opinions. The value of social media marketing is priceless and critical to the growth prospects of your company, whether B2B or B2C.

social media chart Social Media MarketingSMM is not something you simply turn on and off. It takes a long term vision and an enterprise-wide commitment. A brand must understand their business goals, design a strategy to support them and start listening to their customers.

We take a look under the hood to fully understand your brand and business objectives. Armed with this knowledge, we offer a social media strategy that accomplishes these objectives both within your organization and without.

At Point It we are passionate about creating meaningful brands through social media networks. Not only do we provide strategic media consulting, but we can become an extension of your internal social media team to ensure full coverage.

Hey! What’s a reputation to you?

Your company’s reputation is the essence of your brand and worth defending around the clock. Point It monitors conversations about your brand, provides alerts of key issues and gives you with a thorough understanding of how your brand is being perceived. We act on behalf of your brand in public forums, tweets, blogs etc. If your brand is under attack, Point It will present the right strategy for crisis management and then act to fix it!

It’s not enough however, to play defensive. Point It will take your brand on the offense by building social conversation through various mediums; forums, blogs, social networks and sharing sites. Point It will then take it to the next level and reach out to the key influencers, building trust with the brand, your products and services.

A Balanced Approach

Like Search Engine Marketing (SEM), Social Media Marketing (SMM) is quickly become a must have online marketing strategy. Well done SEM campaigns will drive qualified traffic to your site cost effectively. Social Media Marketing helps you reach new audiences in a much more personal and conversational way.

Social Media Marketing integrates exceptionally well with Search Engine Marketing and a combined approach can be much more powerful than either of these disciplines in isolation. A high profile on the likes of Twitter and Facebook, Linked In, YouTube and a host of other networking sites virtually guarantees a platform for your views and opinions. The value of social media marketing is priceless and critical to the growth prospects of your company.

smm chart2 Social Media MarketingOur Approach

  • Define objectives based on market research
  • Competitive Analysis
  • Project Planning
  • Define roles and responsibilities
  • Manage project implementation
  • Reporting and analytics

Our Services Include

  • Reputation Management Services
  • Mobile Application Development
  • Custom Facebook Solutions
  • Twitter API Integration
  • Linkedin Profile Creation
  • Rich Media Content Services
  • Landing pages to support campaigns
  • Guerilla Marketing

To learn more about how we can help you build a strategic SMM program, contact us today.