Upgraded Change History Tool

Haven’t seen it in action yet, but I believe this will really help us understand cause and effect of the optimizations we perform:

Change History tool enhancement: Charting
In the coming weeks, we will be updating the My Change History Tool to include a helpful new addition: Google Finance-like graphs that map change events to account performance metrics such as impressions and clicks. These graphs will give you greater visibility into event causality and arm you with insight into how the changes you make impact your account’s performance.

Jon Lisbin

About Jon Lisbin

Jon Lisbin, the Founder and Principal at Point It, is a genuine Internet pioneer. He has spent more than a decade developing innovative marketing programs and successful lead generation initiatives to help online companies meet their business goals.
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