[Press Release] PEMCO Insurance and Point It Leverage Northwest Roots to Produce Outstanding Digital Marketing Results; Win Award
SEATTLE (11/10/2016) – Point It, a Seattle-based digital marketing agency, is celebrating alongside local insurance icon, PEMCO Insurance, on the heels of winning a Puget Sound American Marketing Association (PSAMA) Pulse Award for Best Integrated Marketing Campaign – General Market B2C. The agency and its client partner were recognized for their collaboration that optimized and grew PEMCO’s evergreen marketing efforts across digital marketing channels.
The PSAMA Pulse Awards highlight the region’s best marketing strategies, creativity, and results. This award recognizes those marketers who best understood the pulse of their audience, and truly embraced the marketplace and its needs.
“We like what Point It stands for,” said Rod Brooks, VP & CMO at PEMCO Insurance. “When you have two local companies who believe deeply in cultivating a reputation for excellence and are committed to building relationships that will help clients grow, it’s a great fit. We know that Point It will look out for our interests, and help us to effectively challenge the status quo; it’s a true partnership.”
These top honors come on the heels of Point It winning Best Large Pay-Per-Click (PPC) Agency and Best Use of Search in the “Retail” category by the US Search Awards as well as a Landy Award for Best B2C Search Engine Marketing (SEM) Initiative in the “Enterprise” category. This is the second year that Point It has been recognized by PSAMA with a Pulse Award.
The PSAMA Pulse Award was given for outstanding results thanks to the work of Point It experts and PEMCO’s top notch leadership. The two companies worked closely together to create a marketing strategy that transcended platforms and took a broader view of the market at large. The collaboration resulted in a 248% increase in leads generated year over year.
Sarah Dahlin, Vice President of Client Services at Point It, said “Our goal was to get great results by partnering with PEMCO’s Marketing Team to craft a holistic vision that helped achieve PEMCO’s ambitious lead generation goals. In the end, we were able to get outstanding results that were recognized by both the client and the industry. The key to this kind of success is transparency, collaborative partnership, and deep expertise in an ever-changing digital marketing landscape.”
In addition to its award-winning PPC services, Point It offers clients a wide range of digital marketing solutions. Clients include Amazon, AT&T, DocuSign, Microsoft, and PEMCO.
For further information, contact:
Director of Marketing
ABOUT POINT IT
Point It is a thriving, privately-held digital marketing agency based in Seattle, WA, established in 2002. For each of the past three years, Point It has been recognized by the Puget Sound Business Journal as one of Washington’s Top 100 Fastest Growing Private Companies and as one of the Inc. 5000’s Fastest Growing Private Companies in America. With an emphasis on digital marketing, we offer quality services in paid search marketing, search engine optimization (SEO), display advertising, and paid social advertising.
ABOUT PEMCO INSURANCE
PEMCO Insurance, established in 1949, is a Seattle-based provider of auto, home, boat, and umbrella insurance to Northwest residents. PEMCO Insurance is sold to consumers by the method they choose – phone, local community agents, or online. For more information, visit pemco.com.
ABOUT THE PSAMA PULSE AWARDS
The Pulse Awards, held each November by the Puget Sound Chapter of the American Marketing Association, honors results-based marketing programs produced by and/or for Northwest companies. In its 6th year, the Pulse Awards recognizes marketing campaigns, companies, and agencies that have turned big ideas into even bigger results.