Author:Allison Danforth

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Key Ways to Measure Success in a Digital World

There are many ways to measure success in a digital advertising campaign.  Whether you are looking to grow leads, increase revenue, or promote brand awareness, setting your account up for success is crucial.  Below are a few different ways to measure if your advertising is meeting your company’s goals.

New Changes in Google Shopping Campaigns

Earlier this month, Google announced changes in the way promotions are handled in Shopping Campaigns.  Google is moving away from user created “Promotional Text” to “Automated Text”.  Google will be retiring the Promotional Text extension on September 30th in order to pull an automated version.   This new change will create a more uniform look and feel to the shopping pages.