Author:Billy Tarter

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5 Key Takeaways from Programmatic IO SF

Last week I had the opportunity to attend the Programmatic IO conference in San Francisco along with my colleague Priya Kapoor, as we heard from the industry’s luminaries and brightest minds on the latest trends and challenges facing programmatic media buyers.  We mingled and collaborated with brands, agencies, and vendors alike to gain their perspective, and although there were a variety of topics and viewpoints, there were a few key takeaways that stood out to me.