According to Google, ads tend to have a 30% jump in clickthrough rate when sitelinks are present, versus the usual standalone ads. Do we have your attention now? This day and age, it’s crucial that you target the right audience with the right messaging. Leverage the extra characters and real estate on the results page to capture attention and drive conversions.
It’s that time of year again. While everyday people are excited for traditional festivities, advertisers are doing a facepalm to figure out how to put their product in front of their target consumers. After some research on holiday tips and tricks, I came up with the following takeaways for paid search, mobile, display, social and SEO:
Those who have gone through big launches before are likely familiar with the anxiety, hair-pulling, and red-eye work nights that come along with it. Never fear! Here are some tips and tricks to survive a big launch.