Author:Brenna Teichen

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B2B Paid Search Funnel

The Challenges of B2B Paid Search

To understand the complexities of B2B paid search, it’s imperative to know how the lead funnel works, for it presents unique challenges for advertisers.
 The funnel is a concept that explains the process by which you obtain valuable customers.

Sitelink Extensions – A Simple Way to Boost Your Clickthrough

According to Google, ads tend to have a 30% jump in clickthrough rate when sitelinks are present, versus the usual standalone ads. Do we have your attention now? This day and age, it’s crucial that you target the right audience with the right messaging. Leverage the extra characters and real estate on the results page to capture attention and drive conversions.