Author:Emily Ball

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Top 5 PPC Trends of 2015

As we bring in the new year, let’s first celebrate what happened in 2015! Check out these top 5 PPC trends from 2015 below for a great recap of the year. Paid search in 2015 became an increasingly more complex environment as new features came out and the landscape became even more competitive. Let’s take a step back and see what PPC trends 2015 saw so we can better plan for 2016.