July 6, 2016 In Display AdvertisingBy Evan Barocas User Intent: A View Through Display Advertising ...
April 26, 2016 In Display AdvertisingBy Evan Barocas The Best Display Tech: Transparent, Agile and Cooperative ...
October 14, 2015 In Digital Marketing StrategyBy Evan Barocas Attribution is Scary – 4 Step to Tame the Terror Attribution is about measuring the value that every channel brings to the customer journey. It’s about serving as a guideline for reinvestment and a benchmark for guiding how you’re investing in these channels. Continue reading
June 22, 2015 In Display AdvertisingBy Evan Barocas The Agency Model vs. Managed Buys: How to Correctly Leverage Your Programmatic Ad Dollars ...
February 2, 2015 In Display AdvertisingBy Evan Barocas Leveraging Semantic Data for Programmatic Campaigns ...
October 21, 2014 In Display AdvertisingBy Evan Barocas Programmatic Ad Buying: Holy Buzzword Batman! ...