Frank, Author at Point It

Frank Approach: Perspectives from Point It's President

July 25, 2018

Putting Profitability First in Digital Programs

I just got back from my annual trip to the Google Partners’ Summit. It was part of Google’s Live Marketing event in San Jose, and there was a palpable difference from previous years. There were the usual themes of AI and Machine Learning, and a lot of attention on the newly announced Google Marketing Platform which looks very exciting. But for me, the standout was an emphasis on putting profitability first in digital programs, especially in PPC.

Hallelujah. Finally.

Blog: Five Key Insights to End your Frustration with Paid Search

April 29, 2018

In PPC

By Frank

Five Key Insights to End your Frustration with Paid Search

At any given moment, most PPC programs are wasting up to 30% of their budget. Many people feel the frustration associated with trying to make PPC work for them — and perhaps you feel their pain. Point It’s President Frank Coyle weighs in to offer five key insights (and related recommendations) to help end your frustration with paid search.

February 8, 2018

In Digital Marketing Strategy

By Frank

How To Surprise Your Valentine with this Sweet Move on Google Home or Alexa and Spotify

I’m taking a break from our usual marketing blog post, cos this is cool (at least, I think so!)

I wanted to do something creative for Valentine’s Day this year, something different than the usual flowers. My wife, Patti, loves surprises, and earlier this week I came up with a beauty. All you need is Google Home or Alexa and a Spotify account that you share with your loved one.

Here’s what I did.

January 31, 2018

In Digital Marketing Strategy

By Frank

2018 B2B Digital Marketing Prediction Roundup: a Cat-Herding Cheat Sheet

Let’s face it—you don’t really want to read another “2018 Predictions” article.

I mean, who has time to sift through dozens of blogs and reports to find the real marketing gold amongst all the muddy predictions people are making during this time of year?

So instead of asking you to herd more cats, we’re giving you a cheat sheet to help you deal with the ones that are right in front of you.

January 18, 2018

In Digital Marketing Strategy

By Frank

Out With the Old, In With the New? Not So Fast.

Glancing at my calendar, it’s impossible to ignore that we’re well into January – the time of the year when “new” is in vogue. It’s the time businesses often sit down to plan and budget for the upcoming year, asking themselves, “What are the new ideas, new products, and new forecasts for this year?”

August 8, 2017

In Digital Marketing Strategy

By Frank

How Shark Tank is Helping Grow Our Agency

One of our goals for 2017 was to grow our agency, not just financially, but operationally too.

In January, Maddie Cary, our Director of Paid Search, came up with the idea of having a Shark Tank program to meet this goal. The objective was for our staff to generate ideas to improve and grow our agency with the direction that nothing was off the table.

March 9, 2017

In Digital Marketing Strategy

By Frank

Transforming a Business One Goal at a Time

October 28^th, 2015 was a transformational moment for Point It. In all my years of business this was a defining event – one that changed the company and brought everyone together to focus on very specific goals. This would require total involvement throughout the organization.

January 12, 2017

In Digital Marketing Strategy

By Frank

Getting Out of The Marketing Comfort Zone

In 2016, we helped two of our clients step out of the “marketing comfort zone” with awesome results. The year began with a move to a “digital first” mindset by our client PEMCO, a North-West insurance company. Their radio ads are iconic, and for years they had relied on traditional offline marketing. The PEMCO marketing team realized that their target audiences were changing, and to succeed, they were going to have to meet them where they hung out – in the digital world.

April 24, 2014

In SEO

By Frank