Author:Hannah Ko

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Shopping Feed Optimization 101

Those of us that have dabbled in managing shopping campaigns know that one of the most frustrating things is having disapproved products due to feed issues. And sometimes, you don’t have disapprovals but you have un-optimized feeds that you don’t have access to it. But every now and then we get feed management access. Now what? What should you look for? How should you optimize the feed to improve account performance?