Author:Ian Mackie

Workplace by Facebook: First Impressions

If there’s an industry that is drowning in tools, it’s ours. From the ad management platforms themselves, to “advanced” bid management, analytics, social media, programmatic, CRM tools … the digital marketing industry is buried in often overpriced & over-hyped tools. That being said, there’s absolutely no denying the need to have some system in place to keep track of all the projects & tasks we sift thru on a daily basis. Furthermore, communicating with co-workers & teams on projects in an efficient manner can often be an immense challenge, which is why tools like Basecamp & Slack have been booming. Now we have another, and IMO, very interesting newcomer to the “collaborate & let’s get things done more efficiently” market: