SEO can seem overwhelming, what with all the articles, experts, feeds, etc. constantly flooding the SERPs. But don’t fret. In a broad sense, there are three major areas of consideration when first starting your SEO project list: 1. What Google does 2. What your competition does 3. What you do. As you can see, you only have control over 1/3 of the organic search ecosystem. Taking that into account, there are some simple steps you can take to impact your site, that have and always will be tried and true.