Author:Lindsay Walker

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  • Digital Marketing Strategy
  • Display Advertising
  • News & Events
  • PPC
  • SEO
  • Shopping Feeds
  • Social Media

The Shift to Automation

Search marketing seems to be shifting from complexity to simplification.  A few years ago, the best practice was to build out campaigns very granularly, customize ad copy and separate out match types.  The goal was to have higher quality scores and more control over bidding.