Author:Lindsay Walker

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3rd Party Bid Management – 3 Benefits & 3 Challenges

3 Benefits of Bid Management Platforms

Why should you use a 3rd party bid management platform?  At Point It, we work with several 3rd party tools such as Adobe Media Optimizer, Marin Software and Kenshoo. I’ve learned that bid management tools can not only help with the ease of managing a paid search account, but can help me answer some key questions about a client’s search marketing program, such as: