Author:Maddie Cary

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Going Global: Expanding into International PPC

This is a toolbox post written to give our webinar participants an opportunity to dive deeper into the content presented. This toolbox post is supporting our recent webinar with “Going Global: Expanding into International PPC”, presented by Point It’s Director of Paid Search, Maddie Cary. Did you know that companies still set up spray & pray international PPC campaigns? Stop the madness! It’s time to be better marketers. It’s time to start setting up international campaigns with actual international consumers in mind. For any advertiser considering expanding their PPC program globally, you need to ask yourself a few key questions:

  • Where should you do international PPC?
  • What do international consumers expect?
  • When do international consumers convert?
  • How can you create a successful international PPC program

Top 5 Sessions to Check Out at SMX Advanced 2017

SMX Advanced 2017 is just around the corner, right in Point It’s backyard in Seattle, WA! We’re so excited for a jam-packed agenda filled with great SEO & PPC content and speakers. But which sessions are a must-see? We’ve done some of the deciding work for you. Here are our choices for the top 5 sessions all SMX Advanced attendees should check out.

US Search Awards- Best Large PPC Agency

Point It wins big at the 2016 US Search Awards

I sat at a round 10-top in the Caesar Palace ballroom. My wonderful and supportive mentors and bosses Lisa Sanner, VP of SEM, and Katy Tonkin, VP of Digital Strategy, sitting beside me. We clutched our hands together nervously, giving each other anxious looks as they listed out the 2016 US Search Awards’ shortlist of nominees. We were so proud to be nominated that night for both Best Use of Search – Retail and Best Large PPC Agency. Could a small-fish like us make some noteworthy splashes in the big pond? Could we maintain our hot streak and bring home a US Search Award for the third year in a row?

Top 5 Takeaways From HeroConf 2016

There was lots of great content this year’s HeroConf 2016, a PPC-centric conference hosted on our opposite coast out in Philadelphia, PA. It was also a blast to be a presenter myself this year, talking about Advanced International PPC and Advanced Competitor Intelligence. Didn’t get a chance to attend my sessions? Download my presentation slides & blog recaps!Did I eat a delicious Philly cheesesteak while visiting? Of course! Did I also hear from smart, innovative speakers about new strategic ways to approach PPC? Absolutely!Below, in the medium of tweets, are my top 5 best takeaways from HeroConf 2016!

HeroConf Session Recap: Advanced Competitor Intelligence

The below is a recap of “Let’s Get Visual, Visual! Turning Auction Insights into Actionable Data”, a HeroConf 2016 session presented by Point It’s Director of Paid Search, Maddie Cary. Competitor PPC analysis doesn’t have to be just staring blankly at rows & rows of Excel data or trying to decipher Google’s Auction Insight tables. Instead, you can use straight-forward charts & graphs translate raw auction data to visual trends that help you derive actionable insights for your paid search campaigns.