This is a toolbox post written to give our webinar participants an opportunity to dive deeper into the content presented. This toolbox post is supporting our recent webinar with “Going Global: Expanding into International PPC”, presented by Point It’s Director of Paid Search, Maddie Cary. Did you know that companies still set up spray & pray international PPC campaigns? Stop the madness! It’s time to be better marketers. It’s time to start setting up international campaigns with actual international consumers in mind. For any advertiser considering expanding their PPC program globally, you need to ask yourself a few key questions:
- Where should you do international PPC?
- What do international consumers expect?
- When do international consumers convert?
- How can you create a successful international PPC program