April 25, 2018
In Social Media
WIN/FAIL: Social Advertising Strategies That Work (Plus Some That Don’t)
Social advertising may feel as devoid of rules as the Wild West — and in a way that’s part of its appeal: the limited predictability, the need to constantly reinvent your approach, the “shoot first, gather metrics later” attitude that drives innovation. But even us thrill-seeking A/B testers need somewhere to start and a way to hedge our bets when devising a social strategy. As someone who spends most of my waking hours immersed in the world of social advertising, sometimes it feels like I’ve seen it all: the good, the bad, the ugly, and everything in-between. I’d like to share some insights about social advertising strategies that work (plus some that don’t) to help you make informed choices when crafting your own strategy.
