Author:Maureen Jann

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Event Recap: Thinking with Google About PPC Profitability

Common metrics used to judge the success of marketing efforts—such as cost per acquisition (CPA) and return on ad spend (ROAS)—can prove to be short-sighted and ineffective. Even though CPA, ROAS, and other front-end metrics may be what the C-Suite is used to, evolving the conversation to profit-based measurement can lead to better results. Profit optimization is not as easy as flipping a switch; marketers have the challenge of sharing the message and convincing leadership that it can create results. Last week, we hosted a seminar with Nick Danford, Agency Development Manager at Google, and Maddie Cary, Point It’s Vice President of Client Services, to talk about PPC profitability.

Interview with Google: The Importance of Paid Search Profitability

I recently had the pleasure of speaking with Nick Danford, our guest expert at Point It’s upcoming Thinking With Google: PPC Profitability event on the Google campus. Nick works with Google’s Global Business Organization, where he drives performance-based strategy and crafts AdWords solutions with some of the department’s most strategic, digital agencies. I challenged him to help me understand how paid search can help a marketing department grow into a digital advisor to the larger business, and wanted to share the highlights of our conversation.

Event Recap, Connected TV Luncheon

Event Recap: Connected TV (CTV) Luncheon

Programmatic is big. Any article from eMarketer or Marketing Land can tell you that. And the biggest future programmatic trend we see in those same publications is CTV, also known as  Programmatic TV.

Last week, we hosted a lunch and learn with three powerhouses from across the programmatic advertising industry—Blake Simon, Senior Director of Business Development at The Trade Desk, Joe Hotagua, Digital Media Strategist (Advanced TV) at Hulu and Priya Kapoor, Point It’s Senior Programmatic Campaign Manager. Over the course of the session, they helped us dig deeper into connected television as an additional media option for advertisers.

Video Recap: Techstars Startup Week Seattle – SEO Panel

Last month, I had the pleasure of joining Sean Van Guilder, our Director of SEO and Analytics along with Rand Fishkin, the Wizard of Moz and David Lindahl, President of the Seattle Search Network and Digital Marketing Product Manager from CDK at Techstars Startup Week Seattle as a moderator for the panel “Beware the Backlinks: Modern SEO Strategies for Startups”.  Since it wasn’t filmed, I thought this was a perfect opportunity to catch up with Sean to break down some highlights.  Below is a transcription of our interview.  Enjoy!

BRAG TAG! 2017 Ad Age, Best Small Agency Culture, Silver Award Winners Over Here

So, I try not to brag too often.  I know that may seem silly, considering I’m the marketing director, but being in marketing usually means it’s not about us; it’s about you.  It’s about the marketers we serve, the industry we collaborate with and the teams we rely on it to get it all done.  But, I’m going to make an exception today, because we have some incredible news and I need to share it.

SEMRush Webinar Recap: Natural Language

Are you on the natural language train?  It’s clear that natural language is driving changes for advertisers.  And as luck has it (or not so much luck as it is me pestering poor Patrick over at SEMRush) we had the pleasure of talking about natural language from three distinct points of views last week at the SEMRush webinar. Our team has put together an overview of what we covered so that you don’t miss a thing.  As soon as we have a link to the recording, we’ll include that too!

Defending Your Digital Marketing Budget

Defending Your Budget: Bigger Budgets Means More Conversions

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the fourth in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Defending Your Digital Marketing Budget

Defending Your Budget: SEO is a Digital Marketing Building Block

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the third in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Defending Your Digital Marketing Budget

Defending Your Budget: Programmatic Advertising = Dollars in Your Pocket

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the second in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Defending Your Digital Marketing Budget

Defending Your Budget: Efficiencies Through Holistic Marketing Strategies

It’s budget time again. If you’re in the middle of building a marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the first in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.