Author:Maureen Jann

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Video Recap: Techstars Startup Week Seattle – SEO Panel

Last month, I had the pleasure of joining Sean Van Guilder, our Director of SEO and Analytics along with Rand Fishkin, the Wizard of Moz and David Lindahl, President of the Seattle Search Network and Digital Marketing Product Manager from CDK at Techstars Startup Week Seattle as a moderator for the panel “Beware the Backlinks: Modern SEO Strategies for Startups”.  Since it wasn’t filmed, I thought this was a perfect opportunity to catch up with Sean to break down some highlights.  Below is a transcription of our interview.  Enjoy!

BRAG TAG! 2017 Ad Age, Best Small Agency Culture, Silver Award Winners Over Here

So, I try not to brag too often.  I know that may seem silly, considering I’m the marketing director, but being in marketing usually means it’s not about us; it’s about you.  It’s about the marketers we serve, the industry we collaborate with and the teams we rely on it to get it all done.  But, I’m going to make an exception today, because we have some incredible news and I need to share it.

SEMRush Webinar Recap: Natural Language

Are you on the natural language train?  It’s clear that natural language is driving changes for advertisers.  And as luck has it (or not so much luck as it is me pestering poor Patrick over at SEMRush) we had the pleasure of talking about natural language from three distinct points of views last week at the SEMRush webinar. Our team has put together an overview of what we covered so that you don’t miss a thing.  As soon as we have a link to the recording, we’ll include that too!

Defending Your Digital Marketing Budget

Defending Your Budget: Bigger Budgets Means More Conversions

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the fourth in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Defending Your Digital Marketing Budget

Defending Your Budget: SEO is a Digital Marketing Building Block

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the third in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Defending Your Digital Marketing Budget

Defending Your Budget: Programmatic Advertising = Dollars in Your Pocket

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the second in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Defending Your Digital Marketing Budget

Defending Your Budget: Efficiencies Through Holistic Marketing Strategies

It’s budget time again. If you’re in the middle of building a marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the first in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Client Love: How Point It and PEMCO’s digital marketing strategy drove award-winning results

Although it’s been a while since I’ve been in the dating scene, certain core challenges always manifest themselves in the search for the perfect mate: finding someone who is a great partner, understands the value of honesty and knows themselves well enough to be able to celebrate both your differences and similarities.  In the agency world, I’m finding a lot of parallels.  In fact, Pointers believe that you get great results through partnership, transparency and expertise. It’s really just a straight line from one to the other.

2016 Landy Awards

Point It Digital Marketing Wins a Landy Award

Last night the Point It in-house marketing team was watching our email with bated breath.  We knew that Maddie Cary, Director of Paid Search and Katy Tonkin, VP of Digital Strategy were just moments away from hearing the results of this year’s Landy Award Winners for the Best B2C SEM Initiative – Enterprise. Then the company-wide email came in.  It read: “We WON, guys!” My 4-year old ran in to make sure I didn’t hurt myself when an involuntary “Woop!” came from the kitchen.  It’s such a delight to work with so many talented people.

Holiday Strategy Gifts

Ecommerce vs. brick and mortar holiday online marketing strategies

The Point It offices are starting to heat up (cool down?) with our retailer holiday strategy preparations.  My team of in-house marketers have been trying to keep up with all of the smart strategies being flung over the ping pong table.  So far, we’ve put together an article on 2016 Holiday Best Practices, launched a digital marketing strategy wizard that spit out customized strategies for various retail verticals and written about SEO for the holiday season.  And today, I had the pleasure of being the hostess for a virtual workshop with Katy Tonkin, our VP of Digital Strategy and Sean Van Guilder, our Director of SEO.  It was one of those action packed sessions that barely left time for questions!  I love sitting on the sideline watching two of our experts collaborate.