Author:Maureen Jann

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SEMRush Webinar Recap: Natural Language

Are you on the natural language train?  It’s clear that natural language is driving changes for advertisers.  And as luck has it (or not so much luck as it is me pestering poor Patrick over at SEMRush) we had the pleasure of talking about natural language from three distinct points of views last week at the SEMRush webinar. Our team has put together an overview of what we covered so that you don’t miss a thing.  As soon as we have a link to the recording, we’ll include that too!

Defending Your Digital Marketing Budget

Defending Your Budget: Bigger Budgets Means More Conversions

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the fourth in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Defending Your Digital Marketing Budget

Defending Your Budget: SEO is a Digital Marketing Building Block

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the third in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Defending Your Digital Marketing Budget

Defending Your Budget: Programmatic Advertising = Dollars in Your Pocket

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the second in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Defending Your Digital Marketing Budget

Defending Your Budget: Efficiencies Through Holistic Marketing Strategies

It’s budget time again. If you’re in the middle of building a 2017 marketing strategy that’s bigger and “badder” than ever, you’re going to need some ammunition to build your pitch for driving your marketing team to success. This is the first in a series of four blog articles (Efficiencies Through Holistic Marketing Strategies, Programmatic Advertising is Dollars in Your Pocket, SEO is a Digital Marketing Building Block, and Bigger Budgets Means more Conversions) to help you pitch, defend or grow your digital marketing budget.  

Client Love: How Point It and PEMCO’s digital marketing strategy drove award-winning results

Although it’s been a while since I’ve been in the dating scene, certain core challenges always manifest themselves in the search for the perfect mate: finding someone who is a great partner, understands the value of honesty and knows themselves well enough to be able to celebrate both your differences and similarities.  In the agency world, I’m finding a lot of parallels.  In fact, Pointers believe that you get great results through partnership, transparency and expertise. It’s really just a straight line from one to the other.

2016 Landy Awards

Point It Digital Marketing Wins a Landy Award

Last night the Point It in-house marketing team was watching our email with bated breath.  We knew that Maddie Cary, Director of Paid Search and Katy Tonkin, VP of Digital Strategy were just moments away from hearing the results of this year’s Landy Award Winners for the Best B2C SEM Initiative – Enterprise. Then the company-wide email came in.  It read: “We WON, guys!” My 4-year old ran in to make sure I didn’t hurt myself when an involuntary “Woop!” came from the kitchen.  It’s such a delight to work with so many talented people.

Holiday Strategy Gifts

Ecommerce vs. brick and mortar holiday online marketing strategies

The Point It offices are starting to heat up (cool down?) with our retailer holiday strategy preparations.  My team of in-house marketers have been trying to keep up with all of the smart strategies being flung over the ping pong table.  So far, we’ve put together an article on 2016 Holiday Best Practices, launched a digital marketing strategy wizard that spit out customized strategies for various retail verticals and written about SEO for the holiday season.  And today, I had the pleasure of being the hostess for a virtual workshop with Katy Tonkin, our VP of Digital Strategy and Sean Van Guilder, our Director of SEO.  It was one of those action packed sessions that barely left time for questions!  I love sitting on the sideline watching two of our experts collaborate.

SEO and Content Marketing

Where SEO and Content Marketing Collide

Early in my career I had the hubris of youth thinking that I “knew it all”.  So you can imagine my reaction when the SEO guy came up to me and told me I had to add keywords into my content, I truly thought he was just trying to make more work for me.  I would think to myself: Didn’t he know how much I needed to do?  Is this going to really matter? Won’t randomly dropping SEO keywords into my content seem forced and weird?