In the last 24 hours, I’ve said the following three things at least once: “Alexa, what’s the weather going to be like today?” “Hey Siri, give me directions to get home.” “Alexa, add coffee to my shopping list.” I can’t even turn on my living room lights without yelling for Alexa’s help — and I know I’m not unique in this.
If you type the term “paid search audit” into the search engine of your choice, the results will be an inundation of blog post upon blog post upon webinar upon whitepaper about how to execute paid search audits. You’ll even notice many agencies out there advertising “Free Audit!” The quantity of information is overwhelming — but you’ll quickly notice that the amount of quality information leaves something to be desired. I’m here to help guide you through these muddy waters. I want to talk about five key issues to consider when thinking about paid search audits, and how to weigh the benefits of having a third party execute your audits.
It’s that time of year again! SMX Advanced will be kicking off on June 12th at Bell Harbor International Convention Center here in Point It’s backyard. We’re pretty jazzed about this year’s SMX, as it’s always great to see familiar faces, meet new folks, and get some tips and tricks from some of the best known marketers in the business. We even have two of our very own sharing some knowledge this year, Katy Tonkin discussing Brand Safety and Maddie Cary talking about Mobile Apps for Google Play.
