Author:Natalie Barreda

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Blog: Five Key Issues Every CEO Should Consider Should Consider About a Paid Search Audit

Five Key Issues Every CMO Should Consider About a Paid Search Audit

If you type the term “paid search audit” into the search engine of your choice, the results will be an inundation of blog post upon blog post upon webinar upon whitepaper about how to execute paid search audits. You’ll even notice many agencies out there advertising “Free Audit!” The quantity of information is overwhelming — but you’ll quickly notice that the amount of quality information leaves something to be desired. I’m here to help guide you through these muddy waters. I want to talk about five key issues to consider when thinking about paid search audits, and how to weigh the benefits of having a third party execute your audits.

SMX Advanced 2017 Food & Drink Guide

It’s that time of year again! SMX Advanced will be kicking off on June 12th at Bell Harbor International Convention Center here in Point It’s backyard. We’re pretty jazzed about this year’s SMX, as it’s always great to see familiar faces, meet new folks, and get some tips and tricks from some of the best known marketers in the business. We even have two of our very own sharing some knowledge this year, Katy Tonkin discussing Brand Safety and Maddie Cary talking about Mobile Apps for Google Play.

Data Strategies for Post Holiday PPC Webinar

Metrics not Mystics: Post-Holiday PPC Data Strategies

I don’t know about you, but even though it’s almost the end of January, I feel like I’m barely coming off the craziness of the holiday season. Typically, after the holidays there is all the loose ends that need to be tied up, such as auditing your accounts, putting together holiday reporting for clients/stakeholders, and fighting with your algorithms to get bidding back to normal. So now what? You’ve tied up all loose ends and now you’re looking forward to 2017 and you think to yourself “where do I start?”.