Author:Point It

Partner Perspectives: Evaluating Digital Experiences at Scale

If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence.  Digital marketing channels like paid search, SEO, programmatic and social media advertising cannot succeed in a vacuum.  Individually, these tactics can drive traffic to your site, but without a seamless digital experience and strategy reinforcing a core value message, you’re flushing money down the toilet.  It doesn’t matter if your business is a travel booking engine, car dealership, insurance company with affiliate agencies or a multi-store brand.

Point Taken

Happy Friday everyone! Microsoft has been creating a lot of buzz this week with a few updates to Bing Ads and Cortana, and as always we got you covered on any industry updates that have been happening this week!

Point Taken

Happy Friday! This week we focus on everything from the 2015 US digital ad revenue report to the newest Google trends that are making branded PPC ads more expensive. We have all your industry updates to help you catch up for the week!

Point Taken

This week we talk about the direction the digital marketing is heading- from the newest social media platforms to global cyber security laws that will be changing the way search engines will operate. Check below for all your weekly industry updates!

Point Taken – Industry Updates

This week in Point Taken we talk about what’s been happening within our industry and the tools given to help encourage more e-commerce traffic and strengthen keyword research strategies.

Point Taken

This week we take a look at articles that help with team efficiency, through the use of Google Tag Manager, improvements in communication techniques, and maintaining organization across all accounts.