Author:Point It

  • All
  • Digital Marketing Strategy
  • Display Advertising
  • News & Events
  • PPC
  • SEO
  • Shopping Feeds
  • Social Media
Devhub: Integrate with Key Business Systems

Partner Perspectives: Evaluating Digital Experiences at Scale

If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence.  Digital marketing channels like paid search, SEO, programmatic and social media advertising cannot succeed in a vacuum.  Individually, these tactics can drive traffic to your site, but without a seamless digital experience and strategy reinforcing a core value message, you’re flushing money down the toilet.  It doesn’t matter if your business is a travel booking engine, car dealership, insurance company with affiliate agencies or a multi-store brand.

Point Taken

Happy Friday! This week we focus on everything from the 2015 US digital ad revenue report to the newest Google trends that are making branded PPC ads more expensive. We have all your industry updates to help you catch up for the week!

Point Taken

This week we talk about the direction the digital marketing is heading- from the newest social media platforms to global cyber security laws that will be changing the way search engines will operate. Check below for all your weekly industry updates!

What Does The Data Say? Follow Up Blog

Do you remember where you were when Google announced that the sidebar ads were going away?

It sounds funny, but that’s what it felt like when the announcement came out that fateful Friday, February 19th. I remember getting to work on Monday and feeling like there were at least 20 blogs from industry experts, giving their takes on what the impacts would ultimately be to their clients. They were discussing questions like:

  • What impact will this have to my CPCs and spend?
  • Will my Impression Share tank?
  • How does this change the value of certain ad positions in the auction?
  • What is Google going to do with all that space on the right rail?