Programmatic Advertising: Is This Its Year?
Programmatic media buying is no longer a foreign term in marketing. eMarketer reports US programmatic digital display ad spending will reach $39.10 billion and comprise over 81% of digital ad spending by the end of 2018, and increase from there. That’s a significant increase from its $9.9 billion reach in 2014. 2017 was widely referred to as “the year of programmatic,” but as digital spend continues to increase annually, we may find ourselves continuing to ask: is this its year?