A forefront advantage of programmatic ad buying is the ability to shop at multiple ‘stores’. It gives us the ability to shop for high valued inventory and users. This high value user will increase your return but there is a balance between what the value the user is expected to be worth and how much of your ad budget you are expending on this audience.
What tools provide you to find a high value user?
It is projected that mobile advertising will grow by 128% by 2018 – an increase of $64 billion over the next three years.