Author:Sarah Kraynik

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Update: Shopping Support in Bing Ads Editor!

Oh BAE. BAE has done some great things lately, including Shopping support!  Finally, Bing Ads Editor version 11.4 makes it possible to create and edit existing Shopping Campaigns in Editor! As a Client Manager who spends nearly 90% of my time working in Shopping Campaigns, this is a BIG win. With this product update you will now see an additional tab under Campaigns called Shopping Settings. In this tab you’ll be able to set Store ID, Region of Sale, and Campaign Priority. Note: If you’re not seeing this tab, you need to upgrade!

Product Feed Management 101

I can’t tell you how many times I’ve heard retailers tell me that managing their Product Feed is one of the biggest challenges for their business. They are often referred to as “hard”, “confusing”, and drain countless hours of internal resources. At times, sure, a feed can be all of these things, but now there are several Feed Management Platforms that can help retailers combat all of the above, in real time.

Top Tips to Start the New Year off Right!

Happy belated New Year my fellow online marketers! I hope you are all still managing to hit the gym five days a week and saving all of your extra pennies. Speaking of extra pennies, this is the time of the year when many clients have them. With the New Year as many of us know, clients have new budgets, so what do you test and where do you invest? This question will be situational of course, and depend on what KPI’s are important to your client and their end all goal. With that said, some of the tips below may not apply to everyone, but hopefully they make a few of you think outside the box and diversify your online marketing investments and strategy in 2016.