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AdWords Campaign Settings: Best Practices

Let’s get back to the basics for a moment and take some time to review Google campaign settings.  These settings are simple switches that can have a massive impact on your account.  We recommend campaign settings be audited every 3 months, at a minimum.  For the sake of the article, we’ll be focusing on search network only campaigns with all features.

5 Essential Client Management Tips for Paid Search Professionals

For a moment, let’s boil down paid search account management into two distinct categories: results and relationship.  Results come in the form of revenue, ROAS, CPA and the like.  The relationship would be defined roughly as the level of trust and confidence the client (and their team) has in the manager.  Some might argue that excellent results alone can carry a lacking relationship, but fail to consider the long term impact.