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The Wild West of Social Advertising: Separating False Promises from Real Opportunities

Every time I open up my Facebook app for personal browsing (because I can’t get enough of dog pictures, BuzzFeed articles, and watching the train wreck that is people arguing over politics), I get bombarded with the same advertisements. If you work in digital marketing, you probably do too – my feed sometimes feels littered with false promises that distract from the real opportunities presented by social advertising.

Event Recap, Connected TV Luncheon

Event Recap: Connected TV (CTV) Luncheon

Programmatic is big. Any article from eMarketer or Marketing Land can tell you that. And the biggest future programmatic trend we see in those same publications is CTV, also known as  Programmatic TV.

Last week, we hosted a lunch and learn with three powerhouses from across the programmatic advertising industry—Blake Simon, Senior Director of Business Development at The Trade Desk, Joe Hotagua, Digital Media Strategist (Advanced TV) at Hulu and Priya Kapoor, Point It’s Senior Programmatic Campaign Manager. Over the course of the session, they helped us dig deeper into connected television as an additional media option for advertisers.

programmatic advertising is this its year

Programmatic Advertising: Is This Its Year?

Programmatic media buying is no longer a foreign term in marketing. eMarketer reports US programmatic digital display ad spending will reach $39.10 billion and comprise over 81% of digital ad spending by the end of 2018, and increase from there. That’s a significant increase from its $9.9 billion reach in 2014. 2017 was widely referred to as “the year of programmatic,” but as digital spend continues to increase annually, we may find ourselves continuing to ask: is this its year?

Is SEO Brand Strategy the missing piece of your marketing approach?

Is SEO Brand Strategy Your Missing Piece?

The importance of the customer-facing work that goes into brand management is clear. Your organization has likely cultivated its look, voice, and mission over time — and carefully guards those elements to maintain credibility with its customers. But sometimes all of that effort still doesn’t translate to conversions: maybe traffic isn’t coming to your website, or maybe the traffic you’re getting is brief and unproductive. Have you given any thought to how SEO brand strategy plays a part in your success?

How To Surprise Your Valentine with this Sweet Move on Google Home or Alexa and Spotify

I’m taking a break from our usual marketing blog post, cos this is cool (at least, I think so!)

I wanted to do something creative for Valentine’s Day this year, something different than the usual flowers. My wife, Patti, loves surprises, and earlier this week I came up with a beauty. All you need is Google Home or Alexa and a Spotify account that you share with your loved one.

Here’s what I did.

2018 B2B Digital Marketing Prediction Roundup: a Cat-Herding Cheat Sheet

Let’s face it—you don’t really want to read another “2018 Predictions” article.

I mean, who has time to sift through dozens of blogs and reports to find the real marketing gold amongst all the muddy predictions people are making during this time of year?

So instead of asking you to herd more cats, we’re giving you a cheat sheet to help you deal with the ones that are right in front of you.

The Death of Facebook Advertising

Was that headline too dramatic? Probably, but it’s the conclusion you would have come to if you’ve read more than one write up about the Facebook announcement regarding the news feed from yesterday. If you’re unaware of what I’m referring to, this announcement came straight from Mark Zuckerberg himself via his public figure page: