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Programmatic TV: A missed opportunity for brands

I’m sure you’ve heard the term “cord cutters.”  It’s the cable industry’s worst nightmare.  It’s the been the number one disruptor to the entertainment industry as we know it.  This shift started with Netflix and has just grown

to the point that in 2016, one in five people have opted out of cable. When I moved in my apartment about a year ago, I certainly considered whether cable was worth the money. I only watch shows on Netflix, Xfinity, or HBO Go – why would I pay extra for channel I don’t watch? I don’t watch TV for channels, I just need to watch my shows.

Point Taken – Weekly Industry Updates

Happy Friday! In this week’s industry round-up we have a lot of exciting updates coming to both Google and Bing. These include Google increasing the number of sitelinks an ad shows, brand new features in AdWords, and Bing rolling out Dynamic Search Ads to all US advertisers. Also included this week is an interesting read on the effectiveness of phrase match keywords.

Shopping Feed Optimization 101

Those of us that have dabbled in managing shopping campaigns know that one of the most frustrating things is having disapproved products due to feed issues. And sometimes, you don’t have disapprovals but you have un-optimized feeds that you don’t have access to it. But every now and then we get feed management access. Now what? What should you look for? How should you optimize the feed to improve account performance?

shark tank helps our agency grow

How Shark Tank is Helping Grow Our Agency

One of our goals for 2017 was to grow our agency, not just financially, but operationally too.

In January, Maddie Cary, our Director of Paid Search, came up with the idea of having a Shark Tank program to meet this goal. The objective was for our staff to generate ideas to improve and grow our agency with the direction that nothing was off the table.

The Shift to Automation

Search marketing seems to be shifting from complexity to simplification.  A few years ago, the best practice was to build out campaigns very granularly, customize ad copy and separate out match types.  The goal was to have higher quality scores and more control over bidding.

BRAG TAG! 2017 Ad Age, Best Small Agency Culture, Silver Award Winners Over Here

So, I try not to brag too often.  I know that may seem silly, considering I’m the marketing director, but being in marketing usually means it’s not about us; it’s about you.  It’s about the marketers we serve, the industry we collaborate with and the teams we rely on it to get it all done.  But, I’m going to make an exception today, because we have some incredible news and I need to share it.