Google Merchant Promotions are a great way to enhance shopping ads by giving users an extra reason to click. If you’ve ever set up Merchant Promotions in Google Merchant Center, I’m sure you know they can be tricky. Unless you’re running a uniform discount across all products, it can be difficult to get Merchant Promotions up and running. Merchant Promotions get disapproved for a number of reasons, and sometimes it’s hard to figure out why.
Here are three easy tricks that I’ve found make Google Merchant Promotions easier to set up … and much more likely to get approved!
Why should you use a 3rd party bid management platform? At Point It, we work with several 3rd party tools such as Adobe Media Optimizer, Marin Software and Kenshoo. I’ve learned that bid management tools can not only help with the ease of managing a paid search account, but can help me answer some key questions about a client’s search marketing program.
Welcome to our new blog series introducing you to some of the talented folks we’ve recently promoted into new positions at Point It. As you can probably tell, we think Point It is a fabulous place to work. Our people are the reason we feel confident telling you that we’re the leaders in digital marketing today: we invest in finding, retaining, and promoting the strongest possible team to serve you. Today, we’d like to introduce James Haagenson, a Programmatic Campaign Manager with Point It, in conversation with our Sr. Manager of Marketing Tim Mohler. James is helping drive forward our programmatic advertising service and also frequently shares his expertise on our blog.