Welcome to our new blog series introducing you to some of the talented folks we’ve recently promoted into new positions at Point It. As you can probably tell, we think Point It is a fabulous place to work. Our people are the reason we feel confident telling you that we’re the leaders in digital marketing today: we invest in finding, retaining, and promoting the strongest possible team to serve you. Today, we’d like to introduce Matt Mason, Point It’s newest Client Manager, in conversation with our Sr. Manager of Marketing, Tim Mohler. Matt has taken a leadership role with some of our newest clients, and works on our paid search, social, and programmatic display teams. He also frequently shares his expertise on our blog.
At Point It, we think it’s a fabulous place to work. We’re a team of committed, talented, creative types who genuinely enjoy working together. In this blog series, we introduce you to some of our newest employees to learn more about how they found us and why they decided Point It was as great a place to be as we think it is.
Think you might have what it takes to be a Pointer? Check out today’s blog featuring one of our newest employees, Jason Nowlin.
Did you immediately think “to be able to use keywords like regular Search campaigns?” If so, you’re not alone.
When Google rolled out their new Shopping campaigns back in 2013, they told all of us to “create product groups for the items you want to bid on.” The frustration with this was that it took away control of the queries our ads would show on; similar to using pure broad match keywords in Search. Our only hope was to repeatedly add negative keywords to try and cut out any queries the Google brain was matching to our products. Even then, you may have a good idea of which products were showing on which queries, but you didn’t know exactly.