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Point Taken – Weekly Industry Updates

Happy Friday! Along with celebrating the first official weekend of summer, we have quite a bit of exciting news and noteworthy articles in this week’s industry round-up. The highly-anticipated Mary Meeker’s Report and images of the new and improved Google Analytics home screen are just a couple of things in store for this week. Also included are articles from Thomas Stern and Sana Ansari who shed valuable insight on how you can enhance your digital marketing.

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Top 5 Sessions to Check Out at SMX Advanced 2017

SMX Advanced 2017 is just around the corner, right in Point It’s backyard in Seattle, WA! We’re so excited for a jam-packed agenda filled with great SEO & PPC content and speakers. But which sessions are a must-see? We’ve done some of the deciding work for you. Here are our choices for the top 5 sessions all SMX Advanced attendees should check out.

SMX Advanced 2017 Food & Drink Guide

It’s that time of year again! SMX Advanced will be kicking off on June 12th at Bell Harbor International Convention Center here in Point It’s backyard. We’re pretty jazzed about this year’s SMX, as it’s always great to see familiar faces, meet new folks, and get some tips and tricks from some of the best known marketers in the business. We even have two of our very own sharing some knowledge this year, Katy Tonkin discussing Brand Safety and Maddie Cary talking about Mobile Apps for Google Play.

The Upstairs MarketingNW Happy Hour

Delectable: Happy Hour May Recap

Our latest Delectable: MarketingNW Happy Hour saw new faces and meaningful connections. For this happy hour we met at The Upstairs, a laid back speakeasy in Belltown that boats infused vodka, classic cocktails and mismatched furniture. This networking event featured a mix of c-suite, creative, and technical marketers. The happy hour was a hit, drawing in repeat marketers and incorporating the new. We had guests from all over the Seattle area come together for a night of fun networking.

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Promoted at Point It: Lindsay Walker

In our Point It’s Top Talent blog series, we’re proud to introduce you to some of the super-skilled folks we’ve recently promoted into new positions at Point It. As you can probably tell, we think Point It is a fabulous place to work. Our people are the reason we feel confident telling you that we’re the leaders in digital marketing today: we invest in finding, retaining, and promoting the strongest possible team to serve you. Today, we’d like to introduce Lindsay Walker, freshly-minted Account Director with Point It, in conversation with our Sr. Manager of Marketing Tim Mohler. Lindsay will be joining the paid search leadership team and focusing on partnerships.

Brand Safety Basics: Programmatic Advertising and Brand Protection

A few weeks ago, I was asked to represent the Point It Programmatic team on a call with a client who was interested in revamping their display media efforts. I joined the call with a fresh PowerPoint deck locked and loaded, ready to espouse all that I know about the far-reaching capabilities of a well-managed programmatic ad spend.

But instead of getting grilled on the different tactics that we use, or how we go about bringing performance, the first question I was asked was, “What’s all this I’m reading about Chase Bank and programmatic brand safety?”. What followed was an unexpected and candid conversation about not only online brand safety, but how we at Point It, are set up to protect our clients’ ads from appearing next to brand damaging content.

Essentially, we have the process broken down into three steps: