The Wild West of Social Advertising: Separating False Promises from Real Opportunities
Every time I open up my Facebook app for personal browsing (because I can’t get enough of dog pictures, BuzzFeed articles, and watching the train wreck that is people arguing over politics), I get bombarded with the same advertisements. If you work in digital marketing, you probably do too – my feed sometimes feels littered with false promises that distract from the real opportunities presented by social advertising.