5 Reasons to Procrastinate on Holiday Campaign Planning

Grumpy Dog

Hi, I’m Rex. I’m a Point It’s cynical holiday mascot. Who has four paws and wants to avoid thinking about holiday campaign planning so early in the year?  This dog. I’ve come up with 5 great reasons to avoid being proactive with your holiday campaign planning.





Customers will wait for you.

No really. Despite all of the hype (and by hype, I mean, statistics) about early shoppers, they’ll absolutely wait for your brand to start advertising product specials.  They won’t ditch your site and go to your competitor, at all.  Nosireebob.

Mobile technology is hard.

Ya, like, how has time for that? Your customers’ behavior is changing a little (some “reliable” sources might even say A LOT).  But, I’m sure they don’t mind shopping on your geocities site featuring the latest in frame technology and table-driven layouts.  The mobile experience will be fine… ya… fine.

Video isn’t that big of a deal.

I know people keep talking about how video ads are the next big thing, but I just don’t believe it.  Statistics aren’t facts, are they?  I can’t remember.  YUM, look, someone dropped popcorn!

Learning from last year is hard.

So what if you have a year of perfectly good data.  Taking that time away from meme making would be a lot of work.  I recommend you skip it.  Measurement is for suckers.

Customers are so demanding.

Those customers want stuff. They want free shipping, discounts, free shipping, and special offers. That seems like a lot of work.

If you’re like me and this all seems hard, I think you should just…not do anything.  Point It might try to give you their expert advice, but I say, do nothing.  It’ll work out fine (despite what experts like Point It says…).

What’s next?

If you decide to ignore my excellent advice, you might want to download Point It’s Ultimate Guide to Digital Marketing Success for Holiday 2015.

Get involved!

Do you have more pearls of procrastination wisdom at your disposal?  Post it in the comments below.

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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