A Picture That Can Paint a Thousand Words…

It’s the 11th hour; your boss is looking for something new and refreshing to open with for this year’s marketing presentation.  You’ve searched high and low; rummaged through countless old presentations and …nothing.  “I’ve thought of everything…” you say to yourself.  But have you? What would Google do?

What can Google do?  Well Google has created Wordle.  What is Wordle you may ask; is a quite ingenious way to develop “word clouds” from text that you provide.  With a little imagination, a background of historical data and some engineering you can transform your plain old presentation into something that will dazzle your audience and create countless topics for conversation.

The idea is that Wordle is like a “toy” for generating word clouds from text.  The clouds give greater prominence to words that appear more frequently in the source text.  You can tweak your clouds with different fonts, layouts, and color schemes.  The images you create with Wordle are yours to use however you like.   What’s more you can customize your Wordle with weighted text and hex colors of your choice.  You can even have your developers use text from your own web page creating a Wordle from text you generated.

What’s more…or should I say less is that Wordle is FREE. Now your presentation that was perhaps a little light now has depth, will create great conversation and could even show a key term or product in a different light.  The possibilities for “word clouds” are endless, from; keyword marketing to product volume, vendor contracts to sales terminology and speeches to historical facts; you can become the creator of something new…and fun!

So don’t lose time find a use for Wordle in your next presentation and bring “word clouds” to paint a picture of what your company is saying!

Will Goldfarb About the author
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