All About Ad Extensions

So, you have your ads running but you want to give them a little more oomph. Maybe take up some more real estate on the SERP? Look no further than ad extensions! Below I have listed out the different types of Google ad extensions an advertiser can use to enhance their ads.


Manual Extensions: these ad extensions you have to manually set up to run with your ad.

Sitelink Extensions: Sitelink extensions allow you to add other text and links to your ad. This allows an advertiser to link to other website pages that could be of related content – increasing click through rate and possibly getting more conversions!

Sitelink Extension

Location Extensions: These can be added to an ad when the advertiser has specific, brick and mortar locations that they would like to encourage people to travel to. These extensions will also show a map marker on a Google Map.

Location Extension

Call Extensions: Call extensions allow you to add a phone number to your ad. This number is then clickable and once clicked, will call the company corresponding to the ad.

Call Extension

App Extensions: These extensions are used to promote an app that is associated with the advertiser. They link to the app store to be able to download the app.

App Extension

Review Extensions: Review Extensions are a great way to enhance an ad by adding links to 3rd party reviews of the advertiser.

Review Extension

Callout Extensions: These extensions allow an advertiser to add additional, non-clickable text giving more information about services and offerings. Callout Extension text, however, may not be present in the ad it is running with.

Callout Extension

Automated Extensions: these ad extensions are automatically populated the your ad if the advertiser meets specific criteria.

Consumer Ratings: These extensions show what consumers’ like about the advertiser based on certain survey data.

Consumer Rating extension

Previous Visits: Previous Visit extensions show a user when they last visited the advertiser’s site through a Google.

Previous Visits Extension

Social Extensions: This extensions displays how many Google+ connections the specific advertiser has.

Social Extension

Dynamic Structured Snippets: These extensions automatically provide addition landing page details.

Dynamic Structured Snippet

Seller Ratings: Seller Ratings extensions show the advertiser’s online business ratings.

Seller Ratings extension


And there you have it. Get to enhancing those ads!

Erica Louderback About the author

Erica is a Senior Client Manager at Point It and has been working in paid search and paid social for a total of about 5 1/2 years. When she's not optimizing PPC accounts, she enjoys hanging with her dog, Gunner, hiking, cooking, and trying new restaurants.

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