Point It’s 6th Annual Adopt-a-Family

Adopt a FamilyWe at Point It are lucky to work at a great ad agency, in a booming field, in a hopping city full of innovation, success, and growth. It’s easy to forget that there are faces all around us every day living in a fragile economic situation.

That’s why at Point It, we adopted the social cause to help local families in need, especially focusing on improving the lives of local children. Our social committee works hard to find new events, organizations, and causes that align with our social cause, but one that stays consistent and well-loved at Point It is our annual holiday Adopt-A-Family drive.

For the last 6 years, the employees at Point It have adopted wounded soldiers and their families, providing them gifts and means to buy groceries and household supplies during a time in their lives when it’s hard to make ends meet.

We’re also proud to say that we now have donated over $20,000 in employee-donated gifts over the last 6 years! That’s a lot of holiday joy for such a seemingly small sacrifice for us. We also learn a lot about each other in our annual gift-wrapping party. Turns out that immense amount of personality show when a group of digital marketers have to wrap, then pack 100 packages into a sedan!

Another part of this tradition we love is that this isn’t just a one-time connection to these families. They often become extensions of our Point It family, providing us updates on their lives and their children. It’s so special and meaningful to get messages about how much one Christmas can change the outlook for a family. I can already tell that this year will prove no exception.

Last week a couple of us had the opportunity to drop off gifts and share a lunch with our family this year, forging a personal connection to remove the inevitable humility of accepting charity that makes our gift to them so much more. The family we adopted have big hearts, beautiful children, and they deserve so much more than boxes of gifts and gift cards for their sacrifice. We can’t wait to hear how their lives go over the next year.

Lastly, on a personal level this is a very satisfying and meaningful cause for me. My father, grandfather, uncle, and cousins all served. After 9/11, my husband was moved to serve and joined the Army. We have many Pointers with military family ties and most everyone knows someone that is impacted by the last 20 years of our military history. To have the opportunity to honor soldiers and their families is truly that – an honor. And it’s one that we look forward to doing again.


Katy Tonkin About the author
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