B2B Social Ads: What’s the scoop? #sproutchat

On Wednesday, our Director of Social Media Advertising, Ian Mackie sat in as the resident expert at Sprout Social’s tweetchat: #Sproutchat.  I’m a huge fan of tweetchats, personally.  Often, when you’re the lone marketers, or work on a small team, it can get a lonely.  Not everyone has the option to go to conferences.  Tweetchats are the next best thing, in my mind!  Such a great way to exchange ideas and get the pulse on what people are doing in the industry.  Anyway, I put together a quick recap of the conversation for those of you who weren’t able to join us.  It was insightful!

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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