Big Brother, Thy Name is “Amazon”

While the flap over online tracking still quietly roils on, a new level of tracking by Amazon stands to make previous levels of tracking seem downright quaint.

In a new patent Amazon describes a system of tracking your movement, not just online movement, but like movement in the real world movement (as tracked by a GPS, ala mobile device). The system would use your current location and historical movement patters to predict where you are going and then displaying ads along the way. This would also include sending messages to your mobile device suggesting that you in a particular direction to see an ad (which seems odd – if you are already looking at your mobile screen, why don’t they just show you the message there?) This is much more powerful and broad sweeping that a simple proximity trigger which could be used to show you a coupon as you walked past Starbucks for instance.

The ads shown would be determined by the time tested auction model (which has been used as early as 500 B.C. and some say perfect by Google at the turn of the 21st Century).

This new type of tracking and showing of ads will certainly be seen by many, if not most, as a gross invasion of privacy. That is until the next level of tracking is introduced…

For more information, please refer to the original story at CBSNews.com under the headline “Amazon Big Brother patent knows where you’ll go.”

While the flap over online tracking still quietly roils on, a new level of tracking by Amazon stands to make previous levels of tracking seem downright quaint.

In a new patent Amazon describes a system of tracking your movement, not just online movement, but like movement in the real world movement (as tracked by a GPS, ala mobile device). The system would use your current location and historical movement patters to predict where you are going and then displaying ads along the way. This would also include sending messages to your mobile device suggesting that you in a particular direction to see an ad (which seems odd – if you are already looking at your mobile screen, why don’t they just show you the mes

Amazon is watching/predicting where you will go...

Amazon extends tracking for ads into the “real world”

sage there?) This is much more powerful and broad sweeping that a simple proximity trigger which could be used to show you a coupon as you walked past Starbucks for instance.

The ads shown would be determined by the time tested auction model (which has been used as early as 500 B.C. and some say perfect by Google at the turn of the 21st Century).

This new type of tracking and showing of ads will certainly be seen by many, if not most, as a gross invasion of privacy. That is until the next level of tracking is introduced…

For more information, please refer to the original story at CBSNews.com under the headline Amazon Big Brother patent knows where you’ll go.”

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