In today’s ever-increasing digital ecosystem, SEO should not be disregarded and put aside. ‘Why’ you might ask? Consider the following.
Per studies done by Moz and Conductor respectively, 71% of all clicks come from page one, and over 64% of all web traffic comes via organic search. Combining these two figures, you can see the importance of having your site be properly set up for optimal crawl, index and rank.
Taking this a step further, new updates from Google make it even more important to pay attention to SEO. From your site’s content (yes, content, and not just keywords) to its protocol (http vs. https) to its mobile friendliness, more and more levels of attention are needed to not just perform well, but survive in today’s search world.
A common adage in SEO is ‘content is king’. However, this is commonly overlooked. With Google moving to semantic search and reviewing websites based not on how many keywords they have but how many pages serve a purpose for users’ queries, attention must be paid to what you create, where you serve it and how you optimize it. To ignore rich content and a thoughtful navigational structure to your site is not setting yourself up for ultimate success. In fact, should your site not adhere to Google’s guidelines, you run the risk of being penalized for thin or misleading content.
Google was already giving priority to https (secure) sites over http (non-secure) sites in search. To put another way, if you and a competitor were both ranking for a common term and your site was http while the competition was https, Google would place your competitor above you in the search results. At the end of 2016, Google announced they will begin calling out sites as non-secure if using Chrome starting at the end of January, 2017. What this potentially means is that users will not be able to finalize any sensitive transactions on a non-secure site. Why does this matter to you? Currently Chrome accounts for 55% of all desktop and mobile browsing. So, without the https protocol, you are limiting your ranking ability as well as the ability for users to finalize transactions on your site.
Similarly, Google assigns sites as being mobile friendly (or not). A mobile friendly site, just like an https site, will be given priority over a non-mobile friendly site. With mobile searches surpassing desktop searches, companies need to ensure they have their sites properly optimized for mobile as well as desktop.
What does it all mean?
All of this data and guidelines provided by Google amount to this: SEO is necessary to ensure your site’s visibility is as high as possible and you are able to compete in the search space. So, if you’re debating whether or not to invest in SEO, consider the ramifications should your site not be compliant with Google’s latest updates.
We’d love to hear your success stories. We also welcome questions and comments. We love SEO, so don’t hesitate to reach out!