Evan Barocas featured on MediaPost: Programmatic Transparency

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“What is placed most at risk when agencies are not transparent is the confidence brands have in programmatic.”

Evan Barocas, our Director of Display, wrote an illuminating article on the importance of agency transparency for programmatic ad buying that was published on MediaPost this week! His observations transparency as an investment,mindset and a commitment to agency clients is resonating with the MediaPost audience.  Here are a few highlights from this popular article:

  • Team expertise is key to agency transparency. If your team doesn’t under the the “how” and “why” of DSPs, and DMPs, remaining in control of the budget can be challenging
  • The technology you invest in should reflect your commitment to transparency.
  • Make sure your client understands the value of transparency by educating them on the importance.

If you haven’t run across the article, we encourage you to pop over there and read “Programmatic Transparency or Bust: The Agency Roadmap” at MediaPost.  If programmatic ad buying is something you’re investing in, it makes sense to understand if you’re leaving money on the table.

What’s next?

Take a look at our webinar on The Myths and Realities of Programmatic Display.  It’s got some other great insights from Evan!

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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