Despite terrible traffic and heavy rain, we were able to welcome some special guests in the Point It offices yesterday evening. Creative agencies from around Seattle joined us for a no-nonsense conversation about digital marketing and creative agencies can collaborate to increase client satisfaction. We were able to get expert perspectives on the topic from Point It, HackerAgency, and Google.
Here are a few highlights:
- Nick Danford from Google touched on the importance of incorporating digital across all channels because that is where you audience is! 82% of users turn to their devices to help them make a product decision – Think with Google https://www.thinkwithgoogle.com/articles/i-want-to-buy-moments.html
- HackerAgency’s Scott Fasser spoke about focusing on the customer journey. Where are the touches occurring and how do we increase those interactions? Incorporating digital into your overall strategy gives clients another avenue to reach customers.
- Our very own Director of Digital Strategy, Katy Tonkin stressed the importance of starting a digital and creative partnership at the conception of the project. Goals, objectives and customer expectation must be recognized and accepted by all parties.
- Sam James, Point It’s Director of Analytics chimed in toward the end to talk about a current partnership and how that looks on both sides. Consistency with creative assets and added support to the overall strategy is just one way digital and creative agencies can come together to give the client a comprehensive experience for their audience.
Not only was the intimate conversation helpful and insightful, but the pretzel breaded BLTs and ginger apple cocktails weren’t too shabby either. Thanks everyone who was able to attend our event. We had a great time watching the digital and creative worlds collide!
Visit our page dedicated to Agency collaboration to learn more about how digital and marketing can work in harmony.
Have you seen results from collaborating with a complimentary agency? Tell us about it in the comments below.