Event Recap: Seattle Creative Agency Mixer

Despite terrible traffic and heavy rain, we were able to welcome some special guests in the Point It offices yesterday evening.  Creative agencies from around Seattle joined us for a no-nonsense conversation about digital marketing and creative agencies can collaborate to increase client satisfaction. We were able to get expert perspectives on the topic from Point It, HackerAgency, and Google.

Here are a few highlights:

  • HackerAgency’s Scott Fasser spoke about focusing on the customer journey. Where are the touches occurring and how do we increase those interactions? Incorporating digital into your overall strategy gives clients another avenue to reach customers.
  • Our very own Director of Digital Strategy, Katy Tonkin stressed the importance of starting a digital and creative partnership at the conception of the project. Goals, objectives and customer expectation must be recognized and accepted by all parties.
  • Sam James, Point It’s Director of Analytics chimed in toward the end to talk about a current partnership and how that looks on both sides. Consistency with creative assets and added support to the overall strategy is just one way digital and creative agencies can come together to give the client a comprehensive experience for their audience.

Not only was the intimate conversation helpful and insightful, but the pretzel breaded BLTs and ginger apple cocktails weren’t too shabby either.  Thanks everyone who was able to attend our event. We had a great time watching the digital and creative worlds collide!

What’s Next?

Visit our page dedicated to Agency collaboration to learn more about how digital and marketing can work in harmony.

Get Involved!

Have you seen results from collaborating with a complimentary agency?  Tell us about it in the comments below.

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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