Google Conversion Tracking explained by our rep

Since AdWords is a clicks-driven product, we record a user who clicks on your ad and visits your conversion page as a new conversion. If the user later visits your conversion page multiple times within a 30-day period without having clicked on your ad, these visits are seen as multiple ‘transactions.’ 

For example, an additional conversion page visit from a converted user who returns to your site via a browser bookmark would be a transaction.

However, if he or she were to click on your ad again and visit your conversion page, they’d be reported as a new user, and a new conversion.

Thanks Lisa for this!

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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