Those little Google text ads still paying the bills

Per a recent WSJ article; Google just announced that it was eliminating a program to sell print advertising for newspapers. Seemed like there wasn’t enough in it for both Google and the newspapers. It certainly didn’t fix the revenue model for our local paper; the Seattle PI, which is on track to be sold or closed down in less than 60 days.

Even more interesting is the fact that “Online advertising comprises about 97% of its revenue”, and we all know that on Google online advertising means those little text ads. Luckily for Google (and Point It), I don’t think that model will go away very soon. As an agency, we’re seeing increased demand as companies are looking to place larger bets on advertising that’s quantifiable like paid search advertising.  That said, it also must be scary to Google and their investors to have all of their revenue eggs in one basket and therefore must inhibit them from placing elements on the Search Engine Results Pages that displace their gravy train.

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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