Google eyes Verizon’s mobile audience

We’ve all be hearing how mobile search is taking off for years. We’re still waiting. Last year advertisers spent a relatively minuscule 35 Million on mobile search advertising; but eMarketer predicts that number will increase to 1.5 billion by 2012.

Now Google and Verizon are talking about a partnership deal that could prove to be a big step in┬áthat direction. It’s still months away before a deal is struck, but I’d keep this one in the memory bank when you look back at when mobile search got some traction.

Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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