We’ve all be hearing how mobile search is taking off for years. We’re still waiting. Last year advertisers spent a relatively minuscule 35 Million on mobile search advertising; but eMarketer predicts that number will increase to 1.5 billion by 2012.
Now Google and Verizon are talking about a partnership deal that could prove to be a big step in that direction. It’s still months away before a deal is struck, but I’d keep this one in the memory bank when you look back at when mobile search got some traction.