It is impossible to find a search marketer who does not have a strong opinion about the Google-Yahoo agreement. Well, at least if you look in the US and Canada. The problem, however, is that many speculations swirling around are not supported by actual facts.
Check out this Yahoo treat for the information hungry: http://help.yahoo.com/l/us/yahoo/ysm/sps/ysmmanage/permlinks/yahoo-openad
In addition to regulatory materials, advertiser benefits, original press releases, and some strong opinions, you get a glimpse of how search results pages may begin to look in the near future.
I think this is worth a click. Or two, for that matter.
