They say clothes make a man. Barack Obama’s campaign proves that great marketing makes a President.
With Obama’s inauguration promising 5 million people in attendance, it is impossible to deny his marketing team the credit for a job well done. Politics aside, Obama’s marketing strategy has some great lessons that can – and should – be used by other marketers.
Here are some observations:
– If you are not part of the solution, you are part of the problem
Think about the primaries and how much McCain and Clinton talked about themselves and criticized the existing attempts to improve on problems. Now think about Obama and how little emphasis he put on himself compared to his voter base.
Make sure that your marketing strategy is built around your target audience and addresses their problems – and you will see more prospects that care. After all, there really is no reason why people should care about a product or a service that does not do anything.
– Every little bit counts
Obama got $640 million donated to his campaign by 3 million online users (that’s just a little over $200 bucks a person!). So if your current marketing strategy is built around big, expensive products and services, you may want to reconsider in favor of smaller-scale ones: it may pay off big time.
– Embrace social media, or be lost in the crowd
Joe Biden as Obama’s running mate – this was on Twitter before it appeared in the mainstream media. Why? Because Obama told his supporters prior to the news going public.
So if you have a big announcement or an interesting idea for a new product, share it with the public firsthand and help them develop their own opinion. Once they do, they will want to talk about it. A lot.
And, lastly, remember that there is no such thing as bad publicity. Think Saturday Night Live and Tina Fey.