MarTech 2015 – Experienced

Lisa Sanner (@LisaSanner) and I (@MaureenOnPoint) just got back from Martech.  We’re both tired, exhilarated, and full of fresh knowledge.  We met new friends, experienced a few stand-out themes, and learned the best way to eat fresh donuts:  topped with bacon.

Here’s the top 5 things we learned at Martech 2015:

  1. TECHNOLOGY + CREATIVITY: There was a lot of talk about the marriage of creative marketing and marketing technology.  Gerry Murray from IDC presented the “Vectors of Innovation – Technology, Analytics, and Creativity” and the tweets followed suit: @mattmcgee tweeted “51% of marketers use 20+ technology vendors. #martech
  2. CUSTOMER JOURNEY: A stream of conversation revolved around customer journey and putting the customer first.  The technology does not come first, it’s got to start from the user experience.  We saw this repeated in @Dell’s presentation on customer journey (particularly inspiring and timely for me) as well as a few of the Day 2 conversations.
  3. SACRED FUNDAMENTALS FOR SERVING THE CUSTOMER: Isaac Wyatt (@isaacwyat) talked about establishing what is “sacred” for companies. Meaning, companies need to focus on what types of technology will help serve the customer experience at the speed that the customer moves.  According to Patrick Spenner from CEB, marketers are falling behind.
  4. AGILE, AGILE, AGILE: Not just for software development anymore.  This is the way we should be handling our campaigns and our creative.  Jeff Gothelf (@jboogie) spoke about approaching design from an iterative point of view to keep things moving along.  Try new things, fail fast.
  5. UNICORNS ARE A THING: I’ve heard this in other contexts, but I didn’t’ realize they were being used to describe people and companies that had unique combinations of skills and products. My professional advice is to work it into a conversation with your CMO ASAP.  Also, report back.

One of my favorite parts was the twitter stream.  It was the first time I’ve really gotten an opportunity to participate from my freshly minted Point It Twitter account and it was rich, helpful and entertaining.  I look forward to keeping in touch with my new #martech friends!

Join us today at 10:00am PDT for a conversation on twitter using the hashtag #MarTechWrap where we’ll recap learnings and take-aways.


Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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