Microsoft Budding in with Live Search

Apparently Microsoft is buying placement on HP PC’s in order to gain share? Do you think this tactic still works?

Microsoft, HP will be search partners

Seattle Times technology reporter

The next piece of Microsoft’s full-speed-ahead charge for Internet search share is an exclusive distribution deal with Hewlett-Packard.

HP’s consumer PCs sold in North America will have a custom search toolbar and Internet Explorer will default to Microsoft’s Live Search engine beginning in January, Microsoft plans to announce today.

This arrangement with the No. 2 PC seller in the U.S. is the largest search-distribution deal yet for Microsoft, which is struggling to gain ground on Google and Yahoo.

With the deal, Microsoft’s Live Search will be positioned at a valuable entry point to the Internet for millions of consumers. It also displaces Yahoo, the erstwhile acquisition target and possible Internet search partner that landed a similar arrangement with HP in 2006.Here’s the full article: Thanks Tim

http://seattletimes.nwsource.com/html/microsoft/2004451809_btlivesearch02.html

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Maureen Jann About the author

Maureen Jann is a veteran B2B marketer whose career in Digital Media has grown up with the Internet. A self-described jill-of-all-trades, Maureen has elevated creative problem solving to an art form and enjoys the daily challenges of driving business results in unexpected ways. Her skills as an entrepreneur, content marketer, creative director and passionate people manager set her apart from the pack. Maureen has worked in every corner of marketing making her a skilled tactical resource as well as a strategic partner. Recently, she was the captain of the marketing ship for an award-winning professional services firm and is currently creating a content marketing strategy for Point It, a digital marketing agency.

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