Valentine’s Day is right around the corner and love is in the air. Hopefully by now, you’ve gotten your reservations nailed down and your gifts purchased. This year I would like to take a moment to give some recognition for a couple of my current loves in the PPC world.
The New AdWords Editor
Being new to Point It, and fairly new to PPC, I will admit I didn’t have much experience with the old AdWords Editor. What I can say, is that I have a great appreciation for the new functions and frankly don’t know how we lived without some of these options.
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Multiple Accounts at Once
- Working at an agency one of the best new features is the option of having multiple client accounts open at one time. I use this feature every day and am constantly switching back and forth in accounts with ease.
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Find Duplicate Keywords
- This is a handy tool that easily allows the user to perform a quick sweep of any duplicate keywords in the account. You can pick criteria such as Word Order, Match Types and Location of Duplicates.
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Make Multiple Changes
- Bulk editing just got easier! This new feature has been so easy to implement and saved me hours when making multiple changes in an account.
Trying Betas and New Features
- In the world of digital marketing, change is ever-present. The industry always has a new tool or optimization to try. At Point It, I am fortunate to work with clients from many different industries. Having a broad client base gives me a chance to learn and specialize in many different products. When new betas or features are introduced, I am always excited to begin the testing. Whether they are small optimizations or adding in entirely new products, I love seeing these changes bring in results – because, who doesn’t love seeing their work directly correlate with success for their clients?
In summary, although I am still pretty green when it comes to PCC, I am very thankful for my new Valentine this year!
